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Sound Button

Maybe

The top 5 brands take only 47% of clicks. But shoppers spend an estimated $34K a year here, so Sound Button is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$34K/yr101K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
37%top-5 click share · 32 brands · 65 sellers

Flapen Score

Sound Button against its category

The dotted line is the Pet Supplies average. Past it, Sound Button is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sound Button market on Amazon at a glance

Shoppers on Amazon United States searched for Sound Button 101K times last year and spent an estimated $34K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
2.1%
Market size, estimated
$34Ka year
Peak month
December2.8× the quietest month
Top search term
sound button28K searches a year

02 · Price

A sale here is worth $15.75.

Listings sell for $15.75 on average, from $8.43 to $39.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.75 that is $0 to $2K a year per listing.

Average price
$15.75inside the $15 to $100 sweet spot
Price range
$8.43–$39.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #684 within Training & Behavior Aids. It carries 1,625 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#684in Training & Behavior Aids
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,625per listing
Listings tracked
41

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sound Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

65

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

37%

Top 20: 78%

Open market

48%

  • Brand 116%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Sound Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Sound Button search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sound button28K/yr
  • sound buttons22K/yr
  • funny buttons17K/yr
  • funny button10K/yr
  • talk buttons for nonverbal kids4K/yr
  • communication buttons for nonverbal kids4K/yr
  • talking buttons for desk5K/yr
  • talking buttons for kids3K/yr
  • funny buttons with sound8K/yr

Reviews and returns

What reviews say buyers love and hate about Sound Button

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Touch/Button Controls”
2.1%of orders come back
“Not easy to press buttons”
A buyer, on “Touch/Button Controls”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sound Button questions

Answered from the same tracked data.