Is solliquin for dogs profitable to sell on Amazon United States?

The niche generates $376K/yr across 9 tracked products. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the solliquin for dogs niche?

5 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in solliquin for dogs?

Top complaints mined from reviews: Functionality-Overall, Indigestion, Value For Money. The return rate is 0.0%.

When does demand for solliquin for dogs peak?

Demand peaks in Mar–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the solliquin for dogs niche?

Listings span $19.10–$41.38; the average listing price is $28.69 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.

solliquin for dogs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$28.69

avg listing price — sweet spot $15–$100

Price range

Incredible$19.10–$41.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$376K

$376K/yr · 129K searches

Review moat

Good1,326.89

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, solliquin for dogs is a $376K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

solliquin for dogs market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $430K–$574K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 10.1%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.7%
Avg brand age: 48 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Nutramax Laboratories64%
Kradle16%
Virbac13%
Anxitane4%
Pro Plan Veterinary Diets3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top solliquin for dogs search terms

solliquin for dogs33K/yr +20.8%15.4% conv.
kradle calming chews for dogs20K/yr +22.8%5.8% conv.
solliquin calming chews for dogs16K/yr +27.0%16.5% conv.
solliquin15K/yr +7.1%13.9% conv.
anxitane for dogs11K/yr +32.8%10.3% conv.
l theanine for dogs8K/yr +41.3%1.2% conv.
l-theanine for dogs7K/yr +25.6%1.1% conv.
anxitane6K/yr +40.5%11.7% conv.
kradle hemp calming chews for dogs4K/yr +28.5%3.8% conv.
kradle3K/yr +11.2%2.1% conv.

All search terms

Top solliquin for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutramax Solliquin Calming Behavioral Health Supplement for Small to Medium Dogs and Cats - With L-Theanine Magnolia / Phellodendron and Whey Protein Concentrate 75 Soft Chews

Nutramax Laboratories$19.103.9★2,957 rev

Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count

Nutramax Laboratories$25.794.1★524 rev

Kradle Calming Chews for Dogs -Vet Formulated with L-Theanine Ashwagandha and GABA for Managing Normal Stress and Promoting Relaxation - Chicken Flavored Calming Supplement - 75 Soft Chews

Kradle$22.124.2★961 rev

Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs

Virbac$41.384.0★1,057 rev

Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Small Dog/Cat < 22lbs

Virbac$29.904.0★1,057 rev

Newest

by launch date

Kradle Calming Chews for Dogs - Anxiety and Stress Support - L-Theanine Ashwagandha GABA - Calming Supplement for Relaxation and Stress - Chicken Flavor- 75 Chews

Kradle$22.35961 rev

1y ago

Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count

Nutramax Laboratories$25.79524 rev

2y ago

Kradle Calming Chews for Dogs -Vet Formulated with L-Theanine Ashwagandha and GABA for Managing Normal Stress and Promoting Relaxation - Chicken Flavored Calming Supplement - 75 Soft Chews

Kradle$22.12961 rev

3y ago

Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box

Pro Plan Veterinary Diets$31.223,225 rev

3y ago

Kradle Bliss Bars for Dogs - Peanut Butter Flavored Calming - GABA L-Theanine - On The Go Packaging - Supports a Calm Demeanor - 6 Bars

Kradle$29.03965 rev

5y ago

What buyers say about solliquin for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Soothing/Teething43%

“Helps promote a calmer”

Pet Friendly13%

“Dog approved”

Taste-Overall11%

“Absolutely highly recommend my dog loves taste”

Quality-Overall6%

“Good quality food”

Flavor4%

“Our dog loves the flavor”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“Easy to give daily”

Value For Money3%

“cheaper to purchase on Amazon”

Ease Of Chewing/Swallowing2%

“Im so glad i found these chews”

Ingredients-Overall2%

“These treats seemed so great in the ingredients list”

What buyers complain about

Functionality-Overall31%

“Not effective”

Indigestion13%

“causing all 3 of my dogs diarrhea”

Value For Money13%

“it's very expensive unfortunately”

Smell5%

“very strong fish smell these have”

Compatibility-Overall5%

“Does not work with my versa 3”

Taste-Overall5%

“Not Tasty Enough for Cats”

Allergies4%

“Even more upsetting is the effect it had on my fur baby”

Durability3%

“I broke them into very small pieces”

Advertised Vs Actual Product3%

“Different dosages listed on the bag and Amazon listing”

Moist/Dry3%

“It arrived dry - so dry that a lot had crumbled”

Top return reasons

Advertised Vs Actual Product46%

Size-Overall29%

Weight Heavy7%

Defective Material/Parts7%

Value For Money7%

Instructions/User Manual/Troubleshooting4%

Common questions

Is solliquin for dogs profitable to sell on Amazon United States?: The niche generates $376K/yr across 9 tracked products. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the solliquin for dogs niche?: 5 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in solliquin for dogs?: Top complaints mined from reviews: Functionality-Overall, Indigestion, Value For Money. The return rate is 0.0%.
When does demand for solliquin for dogs peak?: Demand peaks in Mar–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the solliquin for dogs niche?: Listings span $19.10–$41.38; the average listing price is $28.69 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.