Soft Squeaky Balls for Dogs

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

12.3%

Market size, estimated

$229Ka year

Top search term

hartz dura play ball75K searches a year

Listings sell for $10.95 on average, from $4.35 to $20.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $10.95 that is $16K to $22K a year per listing.

Average price

$10.95under the $15 to $100 sweet spot

Price range

$4.35–$20.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$22K

Returns

0.7%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #143 within Toys. It carries 6,183 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

89%

Out of stock, average day

4.1%

Average rank

#143in Toys

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,183per listing

Listings tracked

9

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months