Soft Dry Cat Food

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

11.0%

Market size, estimated

$6.1Ma year

Peak month

June1.2× the quietest month

Top search term

purina one cat food887K searches a year

Listings sell for $21.02 on average, from $6.28 to $41.00. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $21.02 that is $126K to $168K a year per listing.

Average price

$21.02inside the $15 to $100 sweet spot

Price range

$6.28–$41.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$126K–$168K

Returns

0.0%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Food. It carries 13,070 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#104in Food

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

13,070per listing

Listings tracked

38

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

81 months