Soft Dog Treats for Senior Dogs

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

18.2%

Market size, estimated

$478Ka year

Peak month

July1.9× the quietest month

Top search term

shameless pets44K searches a year

Listings sell for $10.05 on average, from $3.48 to $22.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $10.05 that is $10K to $13K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$3.48–$22.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$13K

Returns

0.0%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Treats. It carries 2,488 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#188in Treats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,488per listing

Listings tracked

40

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

90 months