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Soft Dog Brush

Maybe

Buyers convert on 10.3% of searches. But the average product has 5,520 reviews to catch up to, so Soft Dog Brush is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$114K/yr94K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
50%top-5 click share · 19 brands · 32 sellers

Flapen Score

Soft Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Soft Dog Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Dog Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Dog Brush 94K times last year and spent an estimated $114K. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
10.3%
Market size, estimated
$114Ka year
Peak month
January1.2× the quietest month
Top search term
soft dog brush23K searches a year

02 · Price

A sale here is worth $11.70.

Listings sell for $11.70 on average, from $4.85 to $34.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.70 that is $3K to $6K a year per listing.

Average price
$11.70under the $15 to $100 sweet spot
Price range
$4.85–$34.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #73 within Grooming. It carries 5,520 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#73in Grooming
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,520per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Soft Dog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

32

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

30%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Soft Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Soft Dog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft dog brush23K/yr
  • soft bristle dog brush15K/yr
  • gentle dog brush10K/yr
  • bristle brush for dogs11K/yr
  • soft brush for dogs7K/yr
  • dog bristle brush6K/yr
  • soft dog brush for short haired dogs4K/yr
  • boar bristle brush for dogs4K/yr
  • dog brush soft4K/yr
  • boar bristle dog brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Dog Brush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Hair Removal”
13%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Didnt work as expected”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Soft Dog Brush questions

Answered from the same tracked data.