Soft Dog Brush
Soft Dog Brush shows searches that convert (10.3% search→purchase), but a deep review moat (5,520 avg reviews) keeps it on the watch list.
Flapen Score
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Is Soft Dog Brush profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Soft Dog Brush is a $114K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 52/100.
Soft Dog Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.3% over the last 90 days and 10.3% of searches end in a purchase.
$114K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Soft Dog Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets
- Price
- $7.97
- Rating
- 4.5/5
- Reviews
- 576
- Age
- 2y ago
Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 638
- Age
- 1y ago
2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)
- Price
- $9.82
- Rating
- 4.6/5
- Reviews
- 1,811
- Age
- 2y ago
menesia Soft Dog Brush Bristle Brush for Dog Grooming
- Price
- $6.99
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 1y ago
Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle
- Price
- $13.07
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 3y ago
Trending
90-day click momentum
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Dogs - Made of Bamboo Gentle Deshedding & Grooming Tool Ideal Dog Hair Brush for Pets Dog Brushes for Grooming and Shedding Small
- Price
- $6.24
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 1y ago
Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets
- Price
- $16.39
- Rating
- 4.4/5
- Reviews
- 37,179
- Age
- 4y ago
Burts Bees for Pets Palm Brush with Hemp Bristles for Large Dogs Ergonomic Handle Reduces Wrist Stress Removes Dirt and Debris Ideal for Daily Grooming Made of Bamboo and Recycled Materials
- Price
- $7.51
- Rating
- 4.5/5
- Reviews
- 1,368
- Age
- 7y ago
The Buddy System Combo Bristle Pet Brush 2-in-1 Brush Durable Rubber Side and Soft Boar Bristle Side - All Pets and Coat Lengths - Top Coat Massage for Cats & Dogs - 1 Pack
- Price
- $19.29
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small
- Price
- $7.97
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
Newest
by launch datePetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small
- Price
- $7.97
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Dogs - Made of Bamboo Gentle Deshedding & Grooming Tool Ideal Dog Hair Brush for Pets Dog Brushes for Grooming and Shedding Small
- Price
- $6.24
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 1y ago
GranNaturals Soft Bristle Dog Brush for Short Haired Dogs & Cats w/Strap - Wooden Handle & Gentle Boar Bristles for Deshedding Smoothing and Grooming Pet Hair Fur to Give Naturally Shiny Coat
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
menesia Soft Dog Brush Bristle Brush for Dog Grooming
- Price
- $6.99
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 1y ago
MLQGKUZ Professional Dog Brush Boar Bristle for Short-Haired Dogs - Reduces Shedding Non-Slip Grip Gentle Grooming
- Price
- $8.03
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
32
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
30%
- menesia23%
- Myselect11%
- POODLIE10%
- The Buddy System9%
- UGNEL9%
- Swihauk7%
Soft Dog Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Soft Dog Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soft dog brush23K/yr
- soft bristle dog brush15K/yr
- gentle dog brush10K/yr
- bristle brush for dogs11K/yr
- soft brush for dogs7K/yr
- dog bristle brush6K/yr
- soft dog brush for short haired dogs4K/yr
- boar bristle brush for dogs4K/yr
- dog brush soft4K/yr
- boar bristle dog brush4K/yr
What reviews say buyers love and hate about Soft Dog Brush
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Perfect hair removal”
“Cat approved”
“cleaned up perfectly”
“EXCELLENT PRODUCT”
“Easy to hold”
What buyers complain about
62% of reviews“Didnt work as expected”
“Very small dog”
“this was supposedly cheaper”
“Garbage”
“Falls apart”
Soft Dog Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soft Dog Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
