soft dog brush
Worth a lookShows searches that convert (10.3% search→purchase), but a deep review moat (5,520 avg reviews) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.85–$34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 94K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,519.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soft dog brush is a $114K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
soft dog brush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $94K–$117K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 10.3%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.8%
- Avg brand age
- 44 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
32
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
30%
- menesia23%
- Myselect11%
- POODLIE10%
- The Buddy System9%
- UGNEL9%
- Swihauk7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top soft dog brush search terms
- soft dog brush23K/yr
- soft bristle dog brush15K/yr
- gentle dog brush10K/yr
- bristle brush for dogs11K/yr
- soft brush for dogs7K/yr
- dog bristle brush6K/yr
- soft dog brush for short haired dogs4K/yr
- boar bristle brush for dogs4K/yr
- dog brush soft4K/yr
- boar bristle dog brush4K/yr
Top soft dog brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets
menesia$7.974.5★576 rev
Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming
Myselect$8.224.6★638 rev
2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)
UGNEL$9.824.6★1,811 rev
menesia Soft Dog Brush Bristle Brush for Dog Grooming
menesia$6.994.6★233 rev
Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle
POODLIE$13.074.5★1,110 rev
Newest
by launch date
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small
PetJoyHaven$7.9772 rev
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Dogs - Made of Bamboo Gentle Deshedding & Grooming Tool Ideal Dog Hair Brush for Pets Dog Brushes for Grooming and Shedding Small
PetJoyHaven$6.2450 rev
GranNaturals Soft Bristle Dog Brush for Short Haired Dogs & Cats w/Strap - Wooden Handle & Gentle Boar Bristles for Deshedding Smoothing and Grooming Pet Hair Fur to Give Naturally Shiny Coat
GranNaturals$9.00164 rev
GranNaturals Boar Bristle Soft Cat Brush for Indoor Outdoor Short Haired Cats Kittens Small Dog Rabbit Furry Pets - Gentle Grooming on Sensitive Hair Coat & Tail with Durable Wooden Handle
GranNaturals$7.95281 rev
menesia Soft Dog Brush Bristle Brush for Dog Grooming
menesia$6.99233 rev
Trending
90-day click momentumPetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Dogs - Made of Bamboo Gentle Deshedding & Grooming Tool Ideal Dog Hair Brush for Pets Dog Brushes for Grooming and Shedding Small
PetJoyHaven$6.243.9★
Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets
Aumuca$16.394.4★
Burts Bees for Pets Palm Brush with Hemp Bristles for Large Dogs Ergonomic Handle Reduces Wrist Stress Removes Dirt and Debris Ideal for Daily Grooming Made of Bamboo and Recycled Materials
BURT'S BEES FOR PETS$7.514.5★
The Buddy System Combo Bristle Pet Brush 2-in-1 Brush Durable Rubber Side and Soft Boar Bristle Side - All Pets and Coat Lengths - Top Coat Massage for Cats & Dogs - 1 Pack
The Buddy System$19.294.4★
PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small
PetJoyHaven$7.974.3★
What buyers say about soft dog brush
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect hair removal”
“Cat approved”
“cleaned up perfectly”
“EXCELLENT PRODUCT”
“Easy to hold”
“Nice and soft bristles”
“very affordable”
“As advertised”
“Nice size for cats”
“durable materials”
What buyers complain about
“Didnt work as expected”
“Very small dog”
“this was supposedly cheaper”
“Garbage”
“Falls apart”
“Too harsh”
“Cleaning it was a pain”
“More difficult to remove the hair”
“it's just NOT the same”
“hard to use”
Top return reasons
Common questions
- Is soft dog brush profitable to sell on Amazon United States?
- The niche generates $114K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the soft dog brush niche?
- 19 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in soft dog brush?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 1.7%.
- When does demand for soft dog brush peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the soft dog brush niche?
- Listings span $4.85–$34.13; the average listing price is $11.70 (sweet spot $15–$100). The average incumbent carries 5,520 reviews — the moat a new listing must climb.