Soft Dog Bones

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

4.2%

Market size, estimated

$153Ka year

Peak month

August1.5× the quietest month

Top search term

ol roy dog treats86K searches a year

Listings sell for $18.48 on average, from $5.81 to $41.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.48 that is $2K to $5K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$5.81–$41.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.0%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #997 within Treats. It carries 11,451 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

65%

Out of stock, average day

2.7%

Average rank

#997in Treats

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

11,451per listing

Listings tracked

40

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months