Snuffle Mat for Dogs
MaybeShoppers spend an estimated $2.1M a year here. But demand is soft, at -12.8% this quarter, so Snuffle Mat for Dogs is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $2.1M/yr1.9M searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 48%top-5 click share · 31 brands · 45 sellers
Flapen Score
Snuffle Mat for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Snuffle Mat for Dogs is stronger. Inside it, weaker.
Market
The Snuffle Mat for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Snuffle Mat for Dogs 1.9M times last year and spent an estimated $2.1M. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $2.1Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- snuffle mat for dogs894K searches a year
02 · Price
A sale here is worth $19.04.
Listings sell for $19.04 on average, from $9.27 to $42.74. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $19.04 that is $48K to $57K a year per listing.
- Average price
- $19.04inside the $15 to $100 sweet spot
- Price range
- $9.27–$42.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $48K–$57K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #98 within Feeding & Watering Supplies. It carries 1,857 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #98in Feeding & Watering Supplies
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,857per listing
- Listings tracked
- 36
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Snuffle Mat for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AWOOF Pet Snuffle Mat for Dogs Interactive Feed Game for Boredom Encourages Natural Foraging Skills for Cats Dogs Bowl Travel Use Dog Treat Dispenser Indoor Outdoor Stress Relief
- Price
- $11.43
- Rating
- 4.2/5
- Reviews
- 21,717
- Age
- 7y ago
PET ARENA Snuffle Mat for Dogs - Adjustable Interactive Puzzle Toy for Large & Small Breed Slow Feeder for Mental Stimulation & Stress Relief Encourages Natural Foraging Ideal for Indoor & Outdoor Use
- Price
- $11.31
- Rating
- 4.3/5
- Reviews
- 7,906
- Age
- 5y ago
Vivifying Snuffle Mat for Dogs Interactive Dog Puzzle Toy for Boredom and Mental Stimulation Enrichment Feeding Game Sniff Mat Helps Slow Eating and Keep Busy
- Price
- $16.14
- Rating
- 4.1/5
- Reviews
- 1,768
- Age
- 4y ago
Qxsnuvvlg Snuffle Mat for Dogs Slow Feeding Game Interactive Puzzle Dog Food Mat Encourage Natural Foraging Skill-Dog Snuffle Mat 19.7x19.7Easy to Clean Durable
- Price
- $23.79
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
Rundik Snuffle Mat for Dogs 17 x 21 Dog Sniffing Interactive Feeding Game Boredom Puzzle Toys Encourages Natural Foraging Skills and Stress Relief Small/Medium/Large Dogs
- Price
- $25.62
- Rating
- 4.3/5
- Reviews
- 3,097
- Age
- 5y ago
Trending
estimated 90-day click momentum
Large Snuffle Mat for Dogs - 19.5 Dog Snuffle Mat for Slow Feeding Brown
- Price
- $19.72
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 6mo ago
18 Dog Snuffle Mat - Interactive Dog Puzzle Toys for Enrichment - Large Slow Feeder Foraging Mat for Brain Games & Nosework Training - Washable Pet Sniff Mat with Training Clicker and Suction Cup
- Price
- $13.99
- Rating
- 4.3/5
- Reviews
- 1,507
- Age
- 4y ago
Qxsnuvvlg Snuffle Mat for Dogs Slow Feeding Game Interactive Puzzle Dog Food Mat Encourage Natural Foraging Skill-Dog Snuffle Mat 19.7x19.7Easy to Clean Durable
- Price
- $23.79
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
Vivifying Snuffle Mat for Dogs Adjustable Dog Puzzle Toys Sniff Mat Interactive Enrichment Toys for Slow Eating and Mental Stimulation (Red Yellow Blue)
- Price
- $11.03
- Rating
- 4.2/5
- Reviews
- 985
- Age
- 3y ago
Reggie Snuffle Mat for Dogs for Calming Support Reducing Speed Eating and Mental Stimulation Durable & Easy to Clean Sniff Mat for Dogs 20 Large Diameter Dog Enrichment Toys Hunter Green
- Price
- $42.74
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago
Newest
by launch dateLarge Snuffle Mat for Dogs - 19.5 Dog Snuffle Mat for Slow Feeding Brown
- Price
- $19.72
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 6mo ago
PETCARE Snuffle Mat for Dogs Adjustable Slow Feeder Bowl Interactive Enrichment Puzzle Toys for Small Medium Large Breed Dogs Cats Puppy Sniff Foraging Mats Mental Stimulation Treat Game 19*19 inch
- Price
- $9.77
- Rating
- 4.3/5
- Reviews
- 264
- Age
- 1y ago
Qxsnuvvlg Snuffle Mat for Dogs Slow Feeding Game Interactive Puzzle Dog Food Mat Encourage Natural Foraging Skill-Dog Snuffle Mat 19.7x19.7Easy to Clean Durable
- Price
- $23.79
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
AWOOF Snuffle Mat for Dogs 19 x 19 Interactive Dog Puzzle Toys Encourages Natural Foraging Skills Durable Dog Feeding Mat for Boredom and Mental Stimulation for Large Medium and Small Dogs
- Price
- $22.00
- Rating
- 4.4/5
- Reviews
- 4,478
- Age
- 1y ago
Vextronic Snuffle Mat for Dogs Large Breed Slow Feeder Interactive Toy
- Price
- $18.42
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
45
Est. top-5 brand share
57%
Top 20: 90%
Est. top-5 click share
48%
Top 20: 84%
Open market
39%
- AWOOF17%
- Vivifying15%
- PET ARENA11%
- Qxsnuvvlg9%
- Rundik6%
- YOPSI4%
Demand
Snuffle Mat for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Snuffle Mat for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snuffle mat for dogs894K/yr
- snuffle mat320K/yr
- snuffle mat for puppies92K/yr
- dog snuffle mat122K/yr
- sniff mat for dogs91K/yr
- snuffle mat for large dogs86K/yr
- snuffle mat for cats53K/yr
- snuffle mats for dogs27K/yr
- cat snuffle mat28K/yr
- snuffle mat for small dogs32K/yr
Reviews and returns
What reviews say buyers love and hate about Snuffle Mat for Dogs
We read the reviews and the return reasons for every product selling here.
“In my opinion is very low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snuffle Mat for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data