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Smartoo Replacement Filters

Fail

The top 5 brands take 100% of clicks, so Smartoo Replacement Filters is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$63K/yr12K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
75%top-5 click share · 5 brands · 7 sellers

Flapen Score

Smartoo Replacement Filters against its category

The dotted line is the Pet Supplies average. Past it, Smartoo Replacement Filters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smartoo Replacement Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Smartoo Replacement Filters 12K times last year and spent an estimated $63K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 24.2% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
24.2%
Market size, estimated
$63Ka year
Peak month
April1.6× the quietest month
Top search term
smartoo replacement filters8K searches a year

02 · Price

A sale here is worth $21.67.

Listings sell for $21.67 on average, from $15.60 to $29.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.67 that is $2K to $5K a year per listing.

Average price
$21.67inside the $15 to $100 sweet spot
Price range
$15.60–$29.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #315 within Feeding & Watering Supplies. It carries 742 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#315in Feeding & Watering Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
742per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Smartoo Replacement Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 233%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Open — no brand owns it (0%)

Demand

Smartoo Replacement Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Smartoo Replacement Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smartoo replacement filters8K/yr
  • smartoo pet water fountain replacement filters3K/yr
  • smartoo filters1K/yr

Reviews and returns

What reviews say buyers love and hate about Smartoo Replacement Filters

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Value For Money”
0.5%of orders come back
“they charge double the price as the same product that is marked as Amazon's Choice which comes in a pack of 18”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smartoo Replacement Filters questions

Answered from the same tracked data.