Smartcat Ultimate Scratching Post
FailThe top 5 brands take 97% of clicks, so Smartcat Ultimate Scratching Post is a Fail.
- Flapen Score
- 39 / 100Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 5139
- Market size
- $110K/yr38K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 10 sellers
Flapen Score
Smartcat Ultimate Scratching Post against its category
The dotted line is the Pet Supplies average. Past it, Smartcat Ultimate Scratching Post is stronger. Inside it, weaker.
Market
The Smartcat Ultimate Scratching Post market on Amazon at a glance
Shoppers on Amazon United States searched for Smartcat Ultimate Scratching Post 38K times last year and spent an estimated $110K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $110Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- carpet scratching post19K searches a year
02 · Price
A sale here is worth $45.52.
Listings sell for $45.52 on average, from $35.49 to $70.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $45.52 that is $5K to $11K a year per listing.
- Average price
- $45.52inside the $15 to $100 sweet spot
- Price range
- $35.49–$70.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #51 within Beds & Furniture. It carries 11,507 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #51in Beds & Furniture
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 11,507per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Smartcat Ultimate Scratching Post products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SmartCat Pioneer Pet Ultimate Scratching Post (Beige)
- Price
- $58.86
- Rating
- 4.7/5
- Reviews
- 34,018
- Age
- 21y ago

Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown
- Price
- $35.90
- Rating
- 4.5/5
- Reviews
- 9,043
- Age
- 7y ago

SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats
- Price
- $70.27
- Rating
- 4.7/5
- Reviews
- 34,018
- Age
- 6y ago

Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey
- Price
- $40.91
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago

Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray
- Price
- $35.49
- Rating
- 4.5/5
- Reviews
- 1,054
- Age
- 5y ago
Trending
estimated 90-day click momentum
Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey
- Price
- $39.59
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 5mo ago

AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige
- Price
- $37.64
- Rating
- 4.6/5
- Reviews
- 2,253
- Age
- 4y ago

Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey
- Price
- $40.91
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago

SmartCat Pioneer Pet Ultimate Scratching Post (Beige)
- Price
- $58.86
- Rating
- 4.7/5
- Reviews
- 34,018
- Age
- 21y ago

Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray
- Price
- $35.49
- Rating
- 4.5/5
- Reviews
- 1,054
- Age
- 5y ago
Newest
by launch date
Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey
- Price
- $39.59
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 5mo ago

Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey
- Price
- $40.91
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago

AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige
- Price
- $37.64
- Rating
- 4.6/5
- Reviews
- 2,253
- Age
- 4y ago

Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray
- Price
- $35.49
- Rating
- 4.5/5
- Reviews
- 1,054
- Age
- 5y ago

SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats
- Price
- $70.27
- Rating
- 4.7/5
- Reviews
- 34,018
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- SmartCat67%
- Amazon Basics10%
- MADE 4 PETS7%
- Cat Craft6%
- PuzzlePaw6%
- AGYM3%
Demand
Smartcat Ultimate Scratching Post search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Smartcat Ultimate Scratching Post search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carpet scratching post19K/yr
- smartcat ultimate scratching post10K/yr
- smart cat scratching post5K/yr
- ultimate scratching post4K/yr
Reviews and returns
What reviews say buyers love and hate about Smartcat Ultimate Scratching Post
We read the reviews and the return reasons for every product selling here.
“Broke within a few months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smartcat Ultimate Scratching Post questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









