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Smartcat Ultimate Scratching Post

Fail

The top 5 brands take 97% of clicks, so Smartcat Ultimate Scratching Post is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$110K/yr38K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
91%top-5 click share · 6 brands · 10 sellers

Flapen Score

Smartcat Ultimate Scratching Post against its category

The dotted line is the Pet Supplies average. Past it, Smartcat Ultimate Scratching Post is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smartcat Ultimate Scratching Post market on Amazon at a glance

Shoppers on Amazon United States searched for Smartcat Ultimate Scratching Post 38K times last year and spent an estimated $110K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
6.4%
Market size, estimated
$110Ka year
Peak month
April1.3× the quietest month
Top search term
carpet scratching post19K searches a year

02 · Price

A sale here is worth $45.52.

Listings sell for $45.52 on average, from $35.49 to $70.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $45.52 that is $5K to $11K a year per listing.

Average price
$45.52inside the $15 to $100 sweet spot
Price range
$35.49–$70.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #51 within Beds & Furniture. It carries 11,507 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#51in Beds & Furniture
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
11,507per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smartcat Ultimate Scratching Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Smartcat Ultimate Scratching Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Smartcat Ultimate Scratching Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet scratching post19K/yr
  • smartcat ultimate scratching post10K/yr
  • smart cat scratching post5K/yr
  • ultimate scratching post4K/yr

Reviews and returns

What reviews say buyers love and hate about Smartcat Ultimate Scratching Post

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Durability”
1.7%of orders come back
“Broke within a few months”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smartcat Ultimate Scratching Post questions

Answered from the same tracked data.