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Small Squeaky Tennis Balls for Dogs

Maybe

An estimated 0.8% of orders come back. But the average product has 7,190 reviews to catch up to, so Small Squeaky Tennis Balls for Dogs is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$342K/yr192K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
45%top-5 click share · 14 brands · 123 sellers

Flapen Score

Small Squeaky Tennis Balls for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Small Squeaky Tennis Balls for Dogs is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Squeaky Tennis Balls for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Small Squeaky Tennis Balls for Dogs 192K times last year and spent an estimated $342K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
11.4%
Market size, estimated
$342Ka year
Peak month
December3.8× the quietest month
Top search term
squeaky tennis balls for dogs89K searches a year

02 · Price

A sale here is worth $15.61.

Listings sell for $15.61 on average, from $4.76 to $24.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.61 that is $8K to $12K a year per listing.

Average price
$15.61inside the $15 to $100 sweet spot
Price range
$4.76–$24.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #148 within Toys. It carries 7,190 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
3.3%
Average rank
#148in Toys
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
7,190per listing
Listings tracked
32

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Small Squeaky Tennis Balls for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

123

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

14%

  • Brand 146%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (8 brands, 14%)

Demand

Small Squeaky Tennis Balls for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Small Squeaky Tennis Balls for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squeaky tennis balls for dogs89K/yr
  • kong tennis balls for dogs41K/yr
  • kong tennis balls21K/yr
  • kong squeaky tennis balls5K/yr
  • squeaky tennis balls9K/yr
  • kong tennis balls for dogs large6K/yr
  • kong tennis ball6K/yr
  • dog squeaky tennis balls4K/yr
  • kong squeakair5K/yr
  • squeaky dog tennis balls3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Squeaky Tennis Balls for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
34%of negative reviews mention “Durability”
0.8%of orders come back
“Falling apart”
A buyer, on “Durability”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Squeaky Tennis Balls for Dogs questions

Answered from the same tracked data.