Small Pet Door

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

5.3%

Market size, estimated

$78Ka year

Peak month

November1.8× the quietest month

Top search term

petsafe cat door12K searches a year

Listings sell for $40.56 on average, from $9.87 to $102.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $40.56 that is $0 to $4K a year per listing.

Average price

$40.56inside the $15 to $100 sweet spot

Price range

$9.87–$102.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #55 within Cat Doors, Steps, Nets & Pens. It carries 5,450 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#55in Cat Doors, Steps, Nets & Pens

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,450per listing

Listings tracked

27

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months