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Small Dog Toothbrush

Maybe

An estimated 0.7% of orders come back. But prices span $4.74–$14.52, mostly outside the sweet spot, so Small Dog Toothbrush is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$245K/yr265K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
43%top-5 click share · 23 brands · 70 sellers

Flapen Score

Small Dog Toothbrush against its category

The dotted line is the Pet Supplies average. Past it, Small Dog Toothbrush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Dog Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Small Dog Toothbrush 265K times last year and spent an estimated $245K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
10.3%
Market size, estimated
$245Ka year
Peak month
November1.8× the quietest month
Top search term
small dog toothbrush85K searches a year

02 · Price

A sale here is worth $9.00.

Listings sell for $9.00 on average, from $4.74 to $14.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.00 that is $5K to $7K a year per listing.

Average price
$9.00under the $15 to $100 sweet spot
Price range
$4.74–$14.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #20 within Health Supplies. It carries 4,928 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#20in Health Supplies
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,928per listing
Listings tracked
31

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Small Dog Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

70

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

43%

Top 20: 89%

Open market

41%

  • Brand 114%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Small Dog Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Small Dog Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small dog toothbrush85K/yr
  • puppy toothbrush57K/yr
  • toothbrush for small dogs18K/yr
  • dog toothbrush small breed14K/yr
  • puppy tooth brush8K/yr
  • small dog tooth brush9K/yr
  • dog toothbrush for small dogs5K/yr
  • soft dog toothbrush6K/yr
  • tiny dog toothbrush6K/yr
  • dog toothbrush small6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Dog Toothbrush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Too narrow”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Dog Toothbrush questions

Answered from the same tracked data.