Small Dog Toothbrush
MaybeAn estimated 0.7% of orders come back. But prices span $4.74–$14.52, mostly outside the sweet spot, so Small Dog Toothbrush is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $245K/yr265K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 43%top-5 click share · 23 brands · 70 sellers
Flapen Score
Small Dog Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Small Dog Toothbrush is stronger. Inside it, weaker.
Market
The Small Dog Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Small Dog Toothbrush 265K times last year and spent an estimated $245K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $245Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- small dog toothbrush85K searches a year
02 · Price
A sale here is worth $9.00.
Listings sell for $9.00 on average, from $4.74 to $14.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.00 that is $5K to $7K a year per listing.
- Average price
- $9.00under the $15 to $100 sweet spot
- Price range
- $4.74–$14.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #20 within Health Supplies. It carries 4,928 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #20in Health Supplies
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 4,928per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Small Dog Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VVHOMIFE Small Dog Toothbrush Mini Head Soft Bristles Under 30 lbs
- Price
- $7.31
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 1y ago

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 7mo ago

MISSELF Ultra Soft Nano Dog Toothbrush Kit for Small Breed Silicone 360 Pet Tooth Brushes for Dogs Cat Canine Dental Care Set of 3 Different Shapes
- Price
- $9.12
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 2y ago

Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 49,761
- Age
- 9y ago

H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 9y ago
Trending
estimated 90-day click momentum
HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 7mo ago

HICC PET Dog Toothbrush Anti-Slip Dog Tooth Brushing Kit Dog Finger Toothbrush for Plaque and Tartar Cleaning Dog Teeth Cleaning for Medium & Large Pets Safer & Softer Liquid Silicone 2-Pack
- Price
- $13.64
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 6mo ago

VVHOMIFE Small Dog Toothbrush Kit 2.5oz Toothpaste & Finger Brush
- Price
- $13.98
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago

MoonyMars Small Dog Toothbrush Puppy & Cat Tooth Brushing Kit Ultra Soft Head Teeth Brush for Kitten & Tiny to Medium Pet Doggy Toothbrushes Deep Dental Clean 1 PCS Pink
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
- Price
- $6.63
- Rating
- 4.5/5
- Reviews
- 3,158
- Age
- 5y ago
Newest
by launch date
HICC PET Dog Toothbrush Anti-Slip Dog Tooth Brushing Kit Dog Finger Toothbrush for Plaque and Tartar Cleaning Dog Teeth Cleaning for Medium & Large Pets Safer & Softer Liquid Silicone 2-Pack
- Price
- $13.64
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 6mo ago

MoonyMars Small Dog Toothbrush Puppy & Cat Tooth Brushing Kit Ultra Soft Head Teeth Brush for Kitten & Tiny to Medium Pet Doggy Toothbrushes Deep Dental Clean 1 PCS Pink
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 7mo ago

VVHOMIFE Small Dog Toothbrush Kit 2.5oz Toothpaste & Finger Brush
- Price
- $13.98
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago

VVHOMIFE Small Dog Toothbrush Mini Head Soft Bristles Under 30 lbs
- Price
- $7.31
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
70
Est. top-5 brand share
52%
Top 20: 98%
Est. top-5 click share
43%
Top 20: 89%
Open market
41%
- VVHOMIFE14%
- HICC PET13%
- Arm & Hammer9%
- MoonyMars9%
- Vet's Best8%
- MISSELF7%
Demand
Small Dog Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Small Dog Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small dog toothbrush85K/yr
- puppy toothbrush57K/yr
- toothbrush for small dogs18K/yr
- dog toothbrush small breed14K/yr
- puppy tooth brush8K/yr
- small dog tooth brush9K/yr
- dog toothbrush for small dogs5K/yr
- soft dog toothbrush6K/yr
- tiny dog toothbrush6K/yr
- dog toothbrush small6K/yr
Reviews and returns
What reviews say buyers love and hate about Small Dog Toothbrush
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Dog Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









