Small Dog Door

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

4.2%

Market size, estimated

$78Ka year

Peak month

April1.4× the quietest month

Top search term

small dog door30K searches a year

Listings sell for $33.51 on average, from $10.70 to $74.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.51 that is $0 to $3K a year per listing.

Average price

$33.51inside the $15 to $100 sweet spot

Price range

$10.70–$74.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #52 within Doors, Gates & Ramps. It carries 4,880 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#52in Doors, Gates & Ramps

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,880per listing

Listings tracked

19

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months