Small Dog Crates for Puppies 5-10 Pounds
FailShoppers spend an estimated $44K a year here, so Small Dog Crates for Puppies 5-10 Pounds is a Fail.
- Flapen Score
- 36 / 100Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 5136
- Market size
- $44K/yr65K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 18 sellers
Flapen Score
Small Dog Crates for Puppies 5-10 Pounds against its category
The dotted line is the Pet Supplies average. Past it, Small Dog Crates for Puppies 5-10 Pounds is stronger. Inside it, weaker.
Market
The Small Dog Crates for Puppies 5-10 Pounds market on Amazon at a glance
Shoppers on Amazon United States searched for Small Dog Crates for Puppies 5-10 Pounds 65K times last year and spent an estimated $44K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $44Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- small cage27K searches a year
02 · Price
A sale here is worth $24.46.
Listings sell for $24.46 on average, from $14.74 to $40.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.46 that is $0 to $2K a year per listing.
- Average price
- $24.46inside the $15 to $100 sweet spot
- Price range
- $14.74–$40.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #10 within Crates, Houses & Pens. It carries 29,850 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 1.3%
- Average rank
- #10in Crates, Houses & Pens
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 29,850per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Small Dog Crates for Puppies 5-10 Pounds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble
- Price
- $22.19
- Rating
- 4.7/5
- Reviews
- 111,630
- Age
- 19y ago

BestPet | Dog Crate | 18 | Black | Foldable Metal Kennel with Single Doors Secure Slide-Bolt Latches Leakproof Tray | Portable Dog Cage for Small Breeds | for Travel Indoor & Outdoor Use
- Price
- $21.30
- Rating
- 4.5/5
- Reviews
- 15,031
- Age
- 1y ago

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago

Amazon Basics Durable Foldable Metal Wire Dog Crate with Tray Single Door 18 x 12.4 x 15 in Black
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 10mo ago

MidWest Homes for Pets 22-Inch iCrate for Extra-Small Breeds Up to 15 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble
- Price
- $28.06
- Rating
- 4.7/5
- Reviews
- 111,630
- Age
- 18y ago
Trending
estimated 90-day click momentum
DUMOS Dog Crate 24 Inch Small Single Door Dog Cage with Plastic Leak-Proof Pan Tray Folding Metal Wire Pet Kennel for Indoor Outdoor Travel Black
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 1,150
- Age
- 5mo ago

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago

Petmate Dog Crates for Small Dogs & Cat Carriers Two-Door Plastic Pet Kennel Top & Front Loading XS 19 For Dogs Up To 10 lb Pink
- Price
- $40.61
- Rating
- 4.6/5
- Reviews
- 21,202
- Age
- 14y ago

GORILLA GRIP Dog Crate Covers Compatible with Amazon Basics Dog Crates All Sides Open Privacy Cover Fits 24 Wire Kennel Breathable Mesh Windows Light Reducing Puppy Training Cage Topper Gray
- Price
- $25.76
- Rating
- 4.5/5
- Reviews
- 1,582
- Age
- 2y ago

MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Double Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latches Portable Durable & Easy to Assemble
- Price
- $25.45
- Rating
- 4.7/5
- Reviews
- 80,360
- Age
- 18y ago
Newest
by launch date
DUMOS Dog Crate 24 Inch Small Single Door Dog Cage with Plastic Leak-Proof Pan Tray Folding Metal Wire Pet Kennel for Indoor Outdoor Travel Black
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 1,150
- Age
- 5mo ago

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago

MZNZ Dog Cat Playpen Portable Small Animal Playpen Crate Indoor for Dogs Cats Rabbits Foldable Guinea Pigs Bunny Cage Enclosure for Outdoor Pop Up Dogs Cats Tent Kennel with Carrying Case Grey
- Price
- $14.74
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 6mo ago

Aidoly Dog Crate - 24 Inch Small Single Door Portable Puppy Dog Cage Metal Wire Pet Kennel with Secure Lock Leak-Proof Pan Tray Foldable Design for Small Dogs Indoor Training and Outdoor Travel
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 8mo ago

Amazon Basics Durable Foldable Metal Wire Dog Crate with Tray Single Door 18 x 12.4 x 15 in Black
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
18
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
13%
- MidWest Homes for Pets47%
- Amazon Basics14%
- BestPet9%
- Sweetcrispy8%
- FDW5%
- GORILLA GRIP4%
- Open — no brand owns it (6 brands, 13%)
Demand
Small Dog Crates for Puppies 5-10 Pounds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Small Dog Crates for Puppies 5-10 Pounds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small cage27K/yr
- xs dog crate12K/yr
- 18 inch dog crate8K/yr
- xsmall dog crate6K/yr
- 22 inch dog crate5K/yr
- tiny dog crate4K/yr
- small cage for puppy1K/yr
- small dog crates for puppies 5-10 pounds496/yr
- puppy cages for small dogs981/yr
Reviews and returns
What reviews say buyers love and hate about Small Dog Crates for Puppies 5-10 Pounds
We read the reviews and the return reasons for every product selling here.
“Quite small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Dog Crates for Puppies 5-10 Pounds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









