Small Animal Pet Products

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

6.0%

Market size, estimated

$247Ka year

Top search term

kaytee clean and cozy bedding37K searches a year

Listings sell for $29.12 on average, from $3.52 to $71.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $29.12 that is $15K to $22K a year per listing.

Average price

$29.12inside the $15 to $100 sweet spot

Price range

$3.52–$71.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$15K–$22K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Small Animals. It carries 9,964 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#93in Small Animals

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

9,964per listing

Listings tracked

16

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months