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Slippery Elm for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -5.5% this quarter, so Slippery Elm for Dogs is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$210K/yr78K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
68%top-5 click share · 14 brands · 41 sellers

Flapen Score

Slippery Elm for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Slippery Elm for Dogs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slippery Elm for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Slippery Elm for Dogs 78K times last year and spent an estimated $210K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
11.7%
Market size, estimated
$210Ka year
Peak month
January1.3× the quietest month
Top search term
slippery elm for dogs62K searches a year

02 · Price

A sale here is worth $22.91.

Listings sell for $22.91 on average, from $7.44 to $47.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.91 that is $6K to $11K a year per listing.

Average price
$22.91inside the $15 to $100 sweet spot
Price range
$7.44–$47.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #314 within Health Supplies. It carries 2,193 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
15.8%
Average rank
#314in Health Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,193per listing
Listings tracked
17

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Slippery Elm for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$42K$63K$84K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

21%

  • Special Breed21%
  • Herbsmith17%
  • Animal Essentials15%
  • NOW Foods11%
  • Pet Wellbeing9%
  • Wonder Laboratories5%

Demand

Slippery Elm for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Slippery Elm for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • slippery elm for dogs62K/yr
  • gastro elm for dogs5K/yr
  • slippery elm powder for dogs5K/yr
  • slippery elm dogs3K/yr
  • slippery elm bark for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Slippery Elm for Dogs

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't see good results from this”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slippery Elm for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data