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Sliding Door Cat Door

Fail

An estimated 13.2% of orders come back, so Sliding Door Cat Door is a Fail.

Flapen Score
32
32 / 100
Ranks 3,807 of 3,978 Pet Supplies niches · −19 vs the category median of 51
Market size
$69K/yr32K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
70%top-5 click share · 7 brands · 13 sellers

Flapen Score

Sliding Door Cat Door against its category

The dotted line is the Pet Supplies average. Past it, Sliding Door Cat Door is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sliding Door Cat Door market on Amazon at a glance

Shoppers on Amazon United States searched for Sliding Door Cat Door 32K times last year and spent an estimated $69K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
1.7%
Market size, estimated
$69Ka year
Top search term
sliding door cat door10K searches a year

02 · Price

A sale here is worth $127.41.

Listings sell for $127.41 on average, from $95.22 to $195.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.41 that is $0 to $13K a year per listing.

Average price
$127.41above the $15 to $100 sweet spot
Price range
$95.22–$195.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #86 within Cat Doors, Steps, Nets & Pens. It carries 7,136 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#86in Cat Doors, Steps, Nets & Pens
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
7,136per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sliding Door Cat Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 132%
  • Brand 226%
  • Brand 320%
  • Brand 415%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Sliding Door Cat Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sliding door cat door10K/yr
  • cat door sliding door insert8K/yr
  • sliding glass door cat door5K/yr
  • cat sliding door insert4K/yr
  • cat door for sliding door5K/yr

Reviews and returns

What reviews say buyers love and hate about Sliding Door Cat Door

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
13.2%of orders come back
“DOES NOT FIT AS ITs SUPPOSED TO”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sliding Door Cat Door questions

Answered from the same tracked data.