sleekez
Worth a lookShows sweet-spot pricing room ($17.95–$22.79), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Price range
Incredible$17.95–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.65avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 784K searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,921.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sleekez is a $1.6M/yr Amazon United States market (784K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sleekez market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- $1.2M–$1.7M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.0%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- SleekEZ62%
- EquiGroomer38%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.6×
Top sleekez search terms
- equigroomer185K/yr
- sleek ez dog brush191K/yr
- sleekez62K/yr
- sleekez dog brush66K/yr
- equigroomer cat43K/yr
- sleek ez34K/yr
- equigroomer for dogs34K/yr
- rhykin brush for pets46K/yr
- sleekez grooming tool14K/yr
- rhykin groompro brush23K/yr
Top sleekez products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch
SleekEZ$19.924.6★35,351 rev
EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple
EquiGroomer$20.724.5★14,620 rev
SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats
SleekEZ$17.954.5★11,646 rev
SleekEZ 10 Inch Horse Brush Patented Horse Shedding Blade Made in USA - Removes Loose Hair & Undercoat - Deshedding Tool for Donkeys Cows & Large Animals - Helps Reduce Seasonal Shedding
SleekEZ$21.874.7★5,808 rev
EquiGroomer 8-Inch Deshedding Brush for Horses and Large Shedding Dogs 50 lbs and Up (Golden Retriever German Shepherd Husky) Undercoat Grooming Tool Removes Loose Hair and Fur Blue
EquiGroomer$22.794.5★1,483 rev
Newest
by launch dateEasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple
EquiGroomer$20.7214,620 rev
EquiGroomer 8-Inch Deshedding Brush for Horses and Large Shedding Dogs 50 lbs and Up (Golden Retriever German Shepherd Husky) Undercoat Grooming Tool Removes Loose Hair and Fur Blue
EquiGroomer$22.791,483 rev
EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Mahogany
EquiGroomer$20.6514,620 rev
SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch
SleekEZ$19.9235,351 rev
SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats
SleekEZ$17.9511,646 rev
Trending
90-day click momentumSleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats
SleekEZ$17.954.5★
EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple
EquiGroomer$20.724.5★
SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch
SleekEZ$19.924.6★
EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Mahogany
EquiGroomer$20.654.5★
SleekEZ 10 Inch Horse Brush Patented Horse Shedding Blade Made in USA - Removes Loose Hair & Undercoat - Deshedding Tool for Donkeys Cows & Large Animals - Helps Reduce Seasonal Shedding
SleekEZ$21.874.7★
What buyers say about sleekez
What buyers praise and complain about, mined from review topics.What buyers love
“Its great for hair removal”
“dog loves it”
“This tool is amazing”
“Easy to hold”
“Good buy”
“As advertised”
“great for on the go cleaning”
“Nice smooth finish”
“durable materials”
“Perfect size to use on my Siamese cat”
What buyers complain about
“it didn't work very well”
“could be a little cheaper for what it is”
“Ineffective fur removal”
“Small”
“Too sharp”
“definitely not as great as some reviews suggest”
“I think its false advertisement”
“messy to use”
“She has been itching like crazy since even after a wash”
“it's a bit rough on the fabric”
Top return reasons
Common questions
- Is sleekez profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 6 tracked products. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sleekez niche?
- 2 brands and 13 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sleekez?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Hair Removal. The return rate is 1.4%.
- When does demand for sleekez peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.6× the quietest.
- What does it cost to enter the sleekez niche?
- Listings span $17.95–$22.79; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 13,921 reviews — the moat a new listing must climb.