Slate Rock
MaybeProducts sell for $20.03 on average, inside the sweet spot. But shoppers spend an estimated $105K a year here, so Slate Rock is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $105K/yr224K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 38%top-5 click share · 19 brands · 21 sellers
Flapen Score
Slate Rock against its category
The dotted line is the Pet Supplies average. Past it, Slate Rock is stronger. Inside it, weaker.
Market
The Slate Rock market on Amazon at a glance
Shoppers on Amazon United States searched for Slate Rock 224K times last year and spent an estimated $105K. The top 5 brands take 63% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $105Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- slate rock50K searches a year
02 · Price
A sale here is worth $20.03.
Listings sell for $20.03 on average, from $6.73 to $55.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.03 that is $2K to $5K a year per listing.
- Average price
- $20.03inside the $15 to $100 sweet spot
- Price range
- $6.73–$55.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #40 within Fish & Aquatic Pets. It carries 518 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #40in Fish & Aquatic Pets
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 518per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Slate Rock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
21
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
31%
- Brand 125%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Slate Rock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Slate Rock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slate rock50K/yr
- flagstone22K/yr
- slate rocks for reptiles23K/yr
- slate tiles for reptiles15K/yr
- reptile rocks15K/yr
- slate stone12K/yr
- slate rocks aquarium13K/yr
- slate rocks10K/yr
- reptile rock8K/yr
- slate basking platform7K/yr
Reviews and returns
What reviews say buyers love and hate about Slate Rock
We read the reviews and the return reasons for every product selling here.
“Small slate pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slate Rock questions
Answered from the same tracked data.









