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Silvervine Sticks for Cats

Pass

Silvervine Sticks for Cats scores 67 out of 100, a Pass. Shoppers spend an estimated $1.0M a year here, search demand grew +19.1% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size
$1.0M/yr760K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
52%top-5 click share · 25 brands · 32 sellers

Flapen Score

Silvervine Sticks for Cats against its category

The dotted line is the Pet Supplies average. Past it, Silvervine Sticks for Cats is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silvervine Sticks for Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Silvervine Sticks for Cats 760K times last year and spent an estimated $1.0M. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
760K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
14.0%
Market size, estimated
$1.0Ma year
Peak month
December1.8× the quietest month
Top search term
silvervine sticks for cats253K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $5.20 to $20.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $9.68 that is $29K to $39K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$5.20–$20.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$29K–$39K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #73 within Toys. It carries 5,306 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#73in Toys
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
5,306per listing
Listings tracked
32

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silvervine Sticks for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

32

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

52%

Top 20: 87%

Open market

36%

  • Brand 121%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Silvervine Sticks for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Silvervine Sticks for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silvervine sticks for cats253K/yr
  • silvervine66K/yr
  • cat chew stick62K/yr
  • silvervine for cats70K/yr
  • cat sticks31K/yr
  • silvervine cat toy31K/yr
  • silver vine sticks cats26K/yr
  • cat dental sticks25K/yr
  • matatabi stick for cat13K/yr
  • cat chew sticks30K/yr

Reviews and returns

What reviews say buyers love and hate about Silvervine Sticks for Cats

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Value For Money”
0.5%of orders come back
“I just wish they were a little cheaper”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silvervine Sticks for Cats questions

Answered from the same tracked data.