Is silvervine catnip profitable to sell on Amazon United States?

The niche generates $38K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).

How competitive is the silvervine catnip niche?

7 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in silvervine catnip?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.3%.

When does demand for silvervine catnip peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the silvervine catnip niche?

Listings span $6.22–$18.96; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 5,768 reviews — the moat a new listing must climb.

silvervine catnip

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.03

avg listing price — sweet spot $15–$100

Price range

Okay$6.22–$18.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,767.64

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$38K

$38K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, silvervine catnip is a $38K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

silvervine catnip market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $33K–$44K; units × avg price
Launch success: —; 1 of 2 new (360d)
Conversion rate: 12.1%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

From The Field69%
Smokey's Stash12%
Meowijuana9%
SmartyKat3%
The Cat's MeWow2%
Fiend2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top silvervine catnip search terms

from the field catnip8K/yr +3.9%14.0% conv.
silvervine catnip10K/yr -11.2%8.0% conv.
catnip silvervine7K/yr +9.3%6.7% conv.
catnip with silvervine for cats2K/yr +5.8%8.2% conv.
from the field2K/yr -16.7%4.3% conv.

All search terms

Top silvervine catnip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

From The Field$8.744.5★8,034 rev

Smokeys Stash Silvervine Haze Potent Catnip and Silver Vine Blend for Cats

Smokey's Stash$7.994.3★1,268 rev

From The Field$15.164.5★8,034 rev

From The Field$18.964.4★6,078 rev

Meowijuana Purrple Passion - Premium Silvervine and Catnip Blend - Purrfect Gift For Cats Kitties Felines and Cat Lovers

Meowijuana$9.994.5★1,133 rev

Newest

by launch date

Catnip + Silvervine Enhanced with Kind Silver Vine - Small .4 Cup (14g) Starter Pack Safety-Cut Ultra Potent North American Premium Fine Cat Nip Blend for Cats Kittens Go Ahead Create a Monster!

Fiend$6.22299 rev

6mo ago

SmartyKat Natural Catnip Canister 100% Natural Cat Nip for Cats Premium Dried Catnip for Indoor Cats Positive Training Aid for Play and Exercise Resealable Shaker Bottle 2 Ounces

SmartyKat$13.76323 rev

8mo ago

The Cats MeWow 100% Pure Catnip North American Grown Strong Aroma for Play & Enrichment Resealable Freshness Jar Veteran-Owned Brand

The Cat's MeWow$9.973,264 rev

2y ago

Smokeys Stash Silvervine Haze Potent Catnip and Silver Vine Blend for Cats

Smokey's Stash$7.991,268 rev

6y ago

Meowijuana Catnibas Catnip Pawty Mix Jar | Premium Cat Nip for Cats with Silvervine Passion Flower Chamomile Dandelion & Valerian Root | High Potency Catnip | 60g

Meowijuana$16.492,717 rev

6y ago

What buyers say about silvervine catnip

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly55%

“CATS LOVE IT”

Quality-Overall10%

“Excellent Quality”

Value For Money6%

“Great deal”

Freshness5%

“helps keep it fresh”

Smell5%

“Smells fresh”

Fun/Entertainment Experience5%

“Great play toy for the kitties”

Advertised Vs Actual Product2%

“As advertised”

Strength2%

“Much stronger than another cat nip I used to get him”

Ease Of Use1%

“Ease of use”

Taste-Overall1%

“My cats favorite treat”

What buyers complain about

Smell19%

“Not Smelly Enough”

Value For Money14%

“Its a little pricey”

Functionality-Overall10%

“doesn't work”

Size-Overall9%

“It's a small bottle”

Quality-Overall6%

“Poor Quality”

Strength6%

“Not strong enough”

Advertised Vs Actual Product4%

“False advertising”

Moist/Dry4%

“Dry As A Bone”

Allergies2%

“Our cat is allergic to this product”

Ease Of Cleaning2%

“I didnt care about the mess”

Top return reasons

Functionality-Overall24%

Smell19%

Leak-Proof9%

Size-Overall8%

Advertised Vs Actual Product7%

Value For Money6%

Stale/Rotten/Spoiled5%

Compatibility-Overall3%

Spray/Flow3%

Quality-Overall3%

Common questions

Is silvervine catnip profitable to sell on Amazon United States?: The niche generates $38K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
How competitive is the silvervine catnip niche?: 7 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in silvervine catnip?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.3%.
When does demand for silvervine catnip peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the silvervine catnip niche?: Listings span $6.22–$18.96; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 5,768 reviews — the moat a new listing must climb.