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Silicone Dog Tags

Fail

Shoppers spend an estimated $60K a year here, so Silicone Dog Tags is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$60K/yr284K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
31%top-5 click share · 16 brands · 18 sellers

Flapen Score

Silicone Dog Tags against its category

The dotted line is the Pet Supplies average. Past it, Silicone Dog Tags is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Dog Tags market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Dog Tags 284K times last year and spent an estimated $60K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
2.0%
Market size, estimated
$60Ka year
Peak month
September1.2× the quietest month
Top search term
silent dog tag53K searches a year

02 · Price

A sale here is worth $10.61.

Listings sell for $10.61 on average, from $4.42 to $18.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.61 that is $0 to $1K a year per listing.

Average price
$10.61under the $15 to $100 sweet spot
Price range
$4.42–$18.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #48 within Collars, Harnesses & Leashes. It carries 2,838 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
17%
Out of stock, average day
1.8%
Average rank
#48in Collars, Harnesses & Leashes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,838per listing
Listings tracked
46

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Silicone Dog Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

22%

  • Brand 143%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Silicone Dog Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Silicone Dog Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silent dog tag53K/yr
  • silicone dog tags61K/yr
  • silicone dog tag41K/yr
  • silicone dog tags personalized15K/yr
  • rubber dog tag14K/yr
  • dog tag silicone11K/yr
  • silent dog tags personalized12K/yr
  • silent dog tags9K/yr
  • quiet dog tags8K/yr
  • dog tag silent7K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Dog Tags

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Durability”
0.1%of orders come back
“Did not last”
A buyer, on “Durability”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Dog Tags questions

Answered from the same tracked data.