Is shrimp food profitable to sell on Amazon United States?

The niche generates $259K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the shrimp food niche?

15 brands and 37 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in shrimp food?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.1%.

When does demand for shrimp food peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the shrimp food niche?

Listings span $4.67–$20.53; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.

shrimp food

Worth a look

Shows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,483.68

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$259K

$259K/yr · 211K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.67–$20.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.49

avg listing price — sweet spot $15–$100

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, shrimp food is a $259K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

shrimp food market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $190K–$237K; units × avg price
Launch success: —; 0 of 2 new (360d)
Conversion rate: 13.0%
Avg BSR: #201
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.1%
Avg brand age: 73 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

Ultra Fresh29%
Invert Aquatics13%
Hikari11%
Sera10%
Aqueon9%
SunGrow8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top shrimp food search terms

shrimp food140K/yr -7.7%9.6% conv.
neocaridina shrimp food18K/yr -9.0%8.5% conv.
shrimp food aquarium freshwater19K/yr -7.2%11.6% conv.
cherry shrimp food9K/yr -13.4%10.5% conv.
aquarium shrimp food7K/yr -14.8%11.4% conv.
shrimp food for aquarium4K/yr +38.7%10.6% conv.
freshwater shrimp food6K/yr -19.9%14.0% conv.
food for shrimp4K/yr +11.6%9.7% conv.
ghost shrimp food4K/yr -4.8%12.2% conv.

All search terms

Top shrimp food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ultra Fresh Shrimp Food High Protein Rich in Vitamins for Crystal Caridina and Small Tropical Shrimp 2.04oz

Ultra Fresh$9.384.7★1,271 rev

Hikari 30315 Shrimp Cuisine 0.35 oz

Hikari$7.424.7★2,557 rev

Sera Shrimp Granules 1.9 oz I Premium Shrimp Food with spirulina & Alder Cones | Provides Healthy Growth molting & Fertility | No Dyes or preservatives | Ideal for Fresh & Marine Water Shrimps

Sera$9.004.7★5,068 rev

Invert Aquatics Micro Mix - Sinking Blended Diet for Snails Shrimp & Bottom Feeding Fish (1.5 oz (42.5g))

Invert Aquatics$6.524.6★2,294 rev

Aqueon Omnivore Shrimp Disc Food 1.65 Ounces

Aqueon$6.084.6★2,293 rev

Newest

by launch date

BugGraze BSFL Pellets for Snails & Shrimp High Protein Supplement Food Sinking Insect-Based Pellets for Growth & Energy Aquarium Treat for Mystery Nerite & Shrimp 3 oz

Generic$13.053 rev

3mo ago

Shrimp Food Aquarium Shrimps Feeding Stick Candy Sticks Lollies (8 Pcs)

San Francisco Bay Brand$11.1817 rev

10mo ago

Sera Shrimp Granules 1.9 oz I Premium Shrimp Food with spirulina & Alder Cones | Provides Healthy Growth molting & Fertility | No Dyes or preservatives | Ideal for Fresh & Marine Water Shrimps

Sera$9.005,068 rev

1y ago

Ultra Fresh Shrimp Food High Protein Rich in Vitamins for Crystal Caridina and Small Tropical Shrimp 4.94oz

Ultra Fresh$15.051,271 rev

1y ago

Ultra Fresh Shrimp Food High Protein Rich in Vitamins for Crystal Caridina and Small Tropical Shrimp 2.04oz

Ultra Fresh$9.381,271 rev

2y ago

What buyers say about shrimp food

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Perfect product for our needs”

Pet Friendly16%

“My shrimps love these”

Value For Money10%

“good product for the price”

Taste-Overall9%

“They really love the taste”

Water Flow4%

“Great to have in a saltwater aquarium”

Color3%

“Rich crimson color”

Durability3%

“It breaks down at a good pace”

Size-Overall3%

“the perfect size”

Advertised Vs Actual Product2%

“So far this product has performed exactly as advertised”

Certifications2%

“Shrimp approved”

What buyers complain about

Size-Overall15%

“The bag is small”

Value For Money14%

“way over priced”

Durability14%

“They break up fairly quickly”

Quality-Overall7%

“Junk products”

Advertised Vs Actual Product5%

“Not quite as described”

Ease Of Use4%

“Ease of use is lacking”

Ease Of Cleaning4%

“it just dirtys up the tank”

Contamination3%

“Warning”

Functionality-Overall3%

“You can tell from the video his shell is still not good”

Water Flow3%

“.Harder water can cause them to break down faster”

Top return reasons

Size-Overall38%

Functionality-Overall19%

Advertised Vs Actual Product10%

Value For Money7%

Quality-Overall4%

Water Resistance3%

Defective Material/Parts3%

Weight Heavy2%

Smell2%

Strength2%

Common questions

Is shrimp food profitable to sell on Amazon United States?: The niche generates $259K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the shrimp food niche?: 15 brands and 37 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in shrimp food?: Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.1%.
When does demand for shrimp food peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the shrimp food niche?: Listings span $4.67–$20.53; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.