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Shredded Chicken Dog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Shredded Chicken Dog Food is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$211K/yr63K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
44%top-5 click share · 5 brands · 39 sellers

Flapen Score

Shredded Chicken Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Shredded Chicken Dog Food is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shredded Chicken Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Shredded Chicken Dog Food 63K times last year and spent an estimated $211K. All 5 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
10.8%
Market size, estimated
$211Ka year
Top search term
wellness wet dog food16K searches a year

02 · Price

A sale here is worth $31.38.

Listings sell for $31.38 on average, from $10.54 to $49.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.38 that is $3K to $8K a year per listing.

Average price
$31.38inside the $15 to $100 sweet spot
Price range
$10.54–$49.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #85 within Food. It carries 636 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
0.3%
Average rank
#85in Food
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
636per listing
Listings tracked
34

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
99 months

Products

Top Shredded Chicken Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

0%

  • Brand 158%
  • Brand 221%
  • Brand 319%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Shredded Chicken Dog Food search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Shredded Chicken Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellness wet dog food16K/yr
  • wellness dog food wet8K/yr
  • stella and chewy wet dog food8K/yr
  • wellness canned dog food7K/yr
  • blue buffalo tender shreds for dogs5K/yr
  • shredded chicken dog food5K/yr
  • wellness core wet dog food5K/yr
  • shreds dog food3K/yr
  • blue buffalo tender shreds3K/yr
  • stella and chewy canned dog food3K/yr

Reviews and returns

What reviews say buyers love and hate about Shredded Chicken Dog Food

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shredded Chicken Dog Food questions

Answered from the same tracked data.