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Shih Tzu Dog Food

Fail

The top 5 brands take 100% of clicks, so Shih Tzu Dog Food is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$78K/yr29K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
90%top-5 click share · 4 brands · 46 sellers

Flapen Score

Shih Tzu Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Shih Tzu Dog Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shih Tzu Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Shih Tzu Dog Food 29K times last year and spent an estimated $78K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
8.6%
Market size, estimated
$78Ka year
Peak month
June1.3× the quietest month
Top search term
shih tzu food19K searches a year

02 · Price

A sale here is worth $30.99.

Listings sell for $30.99 on average, from $11.15 to $70.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $30.99 that is $3K to $8K a year per listing.

Average price
$30.99inside the $15 to $100 sweet spot
Price range
$11.15–$70.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Food. It carries 10,282 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Food
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
10,282per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Shih Tzu Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 210%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Shih Tzu Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Shih Tzu Dog Food

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Yes, it's expensive,”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shih Tzu Dog Food questions

Answered from the same tracked data.