Shih Tzu
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.8★, so Shih Tzu is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $306K/yr450K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 46 sellers
Flapen Score
Shih Tzu against its category
The dotted line is the Pet Supplies average. Past it, Shih Tzu is stronger. Inside it, weaker.
Market
The Shih Tzu market on Amazon at a glance
Shoppers on Amazon United States searched for Shih Tzu 450K times last year and spent an estimated $306K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.
- Searches, last 12 months
- 450K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $306Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- shih tzu181K searches a year
02 · Price
A sale here is worth $23.61.
Listings sell for $23.61 on average, from $7.44 to $70.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.61 that is $6K to $12K a year per listing.
- Average price
- $23.61inside the $15 to $100 sweet spot
- Price range
- $7.44–$70.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #12,692 within Food. It carries 1,556 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 3.3%
- Average rank
- #12,692in Food
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 1,556per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Shih Tzu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Canin Breed Health Nutrition Shih Tzu Adult Dry Dog Food 2.5 lb Bag
- Price
- $24.59
- Rating
- 4.7/5
- Reviews
- 6,017
- Age
- 21y ago

Royal Canin Breed Health Nutrition Shih Tzu Adult Dry Dog Food 10 lb Bag
- Price
- $58.20
- Rating
- 4.7/5
- Reviews
- 6,017
- Age
- 16y ago

Comfies Shih Tzu Unisex Lightweight Cotton Blend Pajama Bottoms Super Soft and Comfortable Perfect for Shih Tzu Gifts (Large)
- Price
- $27.51
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 6y ago

Royal Canin Breed Health Nutrition Shih Tzu Puppy Dry Dog Food 2.5 lb Bag.
- Price
- $26.07
- Rating
- 4.8/5
- Reviews
- 3,652
- Age
- 13y ago

Royal Canin Breed Health Nutrition Shih Tzu Adult Loaf in Sauce Dog Food 3 oz (Pack of 6)
- Price
- $17.63
- Rating
- 4.8/5
- Reviews
- 314
- Age
- 1y ago
Trending
estimated 90-day click momentum
E&S Pets Shih Tzu Pajama Shorts for Women - Comfy Sleep Shorts - Cute Lounge PJ Shorts with Side Pockets and Drawstring - Womens Causal Shorts for Summer - Dog Mom Gifts
- Price
- $24.47
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 2y ago

solid can Shih Tzu Gifts Dog Baseball Cap Printed Cute Shih Tzu Adjustable Denim Hats Dog Lover Gifts for Women Men
- Price
- $14.96
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 4mo ago

EVERTREE CLOTHING Shih Tzu Mom Unisex Womens Shirt Shih Tzu Owner Funny Dog Mom Gift Heather Sunset Small
- Price
- $21.48
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

Comfies Shih Tzu Unisex Lightweight Cotton Blend Pajama Bottoms Super Soft and Comfortable Perfect for Shih Tzu Gifts (Large)
- Price
- $27.51
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 6y ago

Shih Tzu Drinking Iced Coffee Funny Pet Lifestyle Graphic T-Shirt
- Price
- $16.07
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
Shih Tzu Drinking Iced Coffee Funny Pet Lifestyle Graphic T-Shirt
- Price
- $16.07
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

solid can Shih Tzu Gifts Dog Baseball Cap Printed Cute Shih Tzu Adjustable Denim Hats Dog Lover Gifts for Women Men
- Price
- $14.96
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 4mo ago

5DDIYART Shih Tzu Dog Paint by Numbers for Adults Beginner Paint by Number Kits on Canvas Easy Acrylic Painting Home Wall Decor 15.7x15.7 inch
- Price
- $8.89
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 8mo ago

FTKBGHY Funny Shih Tzu Chef Kitchen Towels Shih Tzu Gifts Chef Gifts for Women Men Funny Dog Decorative Dish Hand Tea Towels for Kitchen Bakery 16x24 Inch
- Price
- $9.27
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 10mo ago

OVAcational Shih Tzu Bathroom Wooden Box Sign Decor Shih Tzu Dog Lover Gifts Welcome to the Bathroom Dog Wood Block Sign for Washroom Restroom Counter Shelf Wall Decorations 5x5 Inch
- Price
- $10.99
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
46
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 85%
Open market
22%
- ROYAL CANIN46%
- Comfies14%
- E&S Pets7%
- HI-LINE6%
- ZYQFN4%
- SCAMPER & CO3%
Demand
Shih Tzu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Shih Tzu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shih tzu181K/yr
- shih tzu gifts91K/yr
- shih tzu statue31K/yr
- shitzu mom gifts9K/yr
- shih tzu food19K/yr
- royal canin shih tzu dog food18K/yr
- shitzu22K/yr
- shih tzu dog food10K/yr
- shih tzu decor12K/yr
- shih tzu gifts for women13K/yr
Reviews and returns
What reviews say buyers love and hate about Shih Tzu
We read the reviews and the return reasons for every product selling here.
“It is bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shih Tzu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









