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Sheba Salmon Pate

Maybe

Shoppers spend an estimated $8.8M a year here. But the top 5 brands take 100% of clicks, so Sheba Salmon Pate is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$8.8M/yr2.0M searches / yr
90-day growth
+9.1%search demand this quarter
Competition
58%top-5 click share · 1 brands · 100 sellers

Flapen Score

Sheba Salmon Pate against its category

The dotted line is the Pet Supplies average. Past it, Sheba Salmon Pate is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheba Salmon Pate market on Amazon at a glance

Shoppers on Amazon United States searched for Sheba Salmon Pate 2.0M times last year and spent an estimated $8.8M. One brand takes every click. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
17.6%
Market size, estimated
$8.8Ma year
Peak month
November1.2× the quietest month
Top search term
sheba cuts in gravy430K searches a year

02 · Price

A sale here is worth $24.63.

Listings sell for $24.63 on average, from $11.89 to $46.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $24.63 that is $197K to $246K a year per listing.

Average price
$24.63inside the $15 to $100 sweet spot
Price range
$11.89–$46.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$197K–$246K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Food. It carries 4,471 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Food
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,471per listing
Listings tracked
25

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sheba Salmon Pate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

0%

  • Brand 1100%

Demand

Sheba Salmon Pate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sheba Salmon Pate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheba cuts in gravy430K/yr
  • sheba pate cat food355K/yr
  • sheba cat food401K/yr
  • sheba267K/yr
  • sheba wet cat food94K/yr
  • sheba pate89K/yr
  • sheba gravy indulgence cat food65K/yr
  • sheeba wet cat food57K/yr
  • sheba cuts49K/yr
  • sheba perfect portions36K/yr

Reviews and returns

What reviews say buyers love and hate about Sheba Salmon Pate

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hard to”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sheba Salmon Pate questions

Answered from the same tracked data.