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Sheba Meaty Tender Sticks for Cats

Fail

The top 5 brands take 100% of clicks, so Sheba Meaty Tender Sticks for Cats is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$211K/yr148K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
84%top-5 click share · 5 brands · 39 sellers

Flapen Score

Sheba Meaty Tender Sticks for Cats against its category

The dotted line is the Pet Supplies average. Past it, Sheba Meaty Tender Sticks for Cats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheba Meaty Tender Sticks for Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Sheba Meaty Tender Sticks for Cats 148K times last year and spent an estimated $211K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
13.9%
Market size, estimated
$211Ka year
Peak month
December1.6× the quietest month
Top search term
cat treat sticks19K searches a year

02 · Price

A sale here is worth $10.33.

Listings sell for $10.33 on average, from $2.72 to $19.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $10.33 that is $21K to $26K a year per listing.

Average price
$10.33under the $15 to $100 sweet spot
Price range
$2.72–$19.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Treats. It carries 2,088 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Treats
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,088per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sheba Meaty Tender Sticks for Cats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$21K$42K$63K$85K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Sheba85%
  • Vitakraft8%
  • Catit3%
  • Country Kitchen2%
  • Blue Buffalo2%

Demand

Sheba Meaty Tender Sticks for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Sheba Meaty Tender Sticks for Cats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat treat sticks19K/yr
  • cat meat sticks13K/yr
  • sheba meaty tender sticks for cats15K/yr
  • sheba cat treats9K/yr
  • sheba sticks for cats11K/yr
  • sheba sticks9K/yr
  • cat stick treats6K/yr
  • cat treats sticks8K/yr
  • meat sticks for cats5K/yr
  • sheba cat treats sticks9K/yr

Reviews and returns

What reviews say buyers love and hate about Sheba Meaty Tender Sticks for Cats

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lower the price pls”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sheba Meaty Tender Sticks for Cats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data