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Service Dog Vest

Fail

An estimated 9.0% of orders come back, so Service Dog Vest is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$800K/yr2.9M searches / yr
90-day growth
+9.9%search demand this quarter
Competition
47%top-5 click share · 12 brands · 17 sellers

Flapen Score

Service Dog Vest against its category

The dotted line is the Pet Supplies average. Past it, Service Dog Vest is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Service Dog Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Service Dog Vest 2.9M times last year and spent an estimated $800K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $800K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
1.3%
Market size, estimated
$800Ka year
Peak month
July1.3× the quietest month
Top search term
service dog vest1.3M searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $12.37 to $38.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $20.77 that is $26K to $31K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$12.37–$38.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Collars, Harnesses & Leashes. It carries 5,155 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#103in Collars, Harnesses & Leashes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,155per listing
Listings tracked
29

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Service Dog Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

15%

  • Brand 126%
  • Brand 221%
  • Brand 320%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 15%)

Demand

Service Dog Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Service Dog Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • service dog vest1.3M/yr
  • service dog harness391K/yr
  • emotional support dog vest234K/yr
  • service dog251K/yr
  • service dog in training vest127K/yr
  • service animal vest for dogs107K/yr
  • esa dog vest83K/yr
  • therapy dog vest56K/yr
  • in training dog vest45K/yr
  • service animal vest36K/yr

FAQ

Common Service Dog Vest questions

Answered from the same tracked data.