Seresto Flea Collar for Small Dogs
FailThe top 5 products take 100% of clicks, so Seresto Flea Collar for Small Dogs is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $640K/yr50K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 35 sellers
Flapen Score
Seresto Flea Collar for Small Dogs against its category
The dotted line is the Pet Supplies average. Past it, Seresto Flea Collar for Small Dogs is stronger. Inside it, weaker.
Market
The Seresto Flea Collar for Small Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Seresto Flea Collar for Small Dogs 50K times last year and spent an estimated $640K. All 2 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 20.5% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 20.5%
- Market size, estimated
- $640Ka year
- Peak month
- April3.0× the quietest month
- Top search term
- seresto flea collar for small dogs50K searches a year
02 · Price
A sale here is worth $61.84.
Listings sell for $61.84 on average, from $40.80 to $98.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,500 to 3,000 of them. At $61.84 that is $155K to $186K a year per listing.
- Average price
- $61.84inside the $15 to $100 sweet spot
- Price range
- $40.80–$98.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $155K–$186K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Flea & Tick Control. It carries 55,830 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Flea & Tick Control
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 55,830per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Seresto Flea Collar for Small Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 195%
- Brand 25%
Demand
Seresto Flea Collar for Small Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.0×
Reviews and returns
What reviews say buyers love and hate about Seresto Flea Collar for Small Dogs
We read the reviews and the return reasons for every product selling here.
“Doesnt work as good as it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seresto Flea Collar for Small Dogs questions
Answered from the same tracked data.