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Sensitive Stomach Dog Food

Maybe

Shoppers spend an estimated $7.8M a year here. But the top 5 brands take 100% of clicks, so Sensitive Stomach Dog Food is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$7.8M/yr1.7M searches / yr
90-day growth
+8.2%search demand this quarter
Competition
53%top-5 click share · 4 brands · 53 sellers

Flapen Score

Sensitive Stomach Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Sensitive Stomach Dog Food is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Stomach Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Sensitive Stomach Dog Food 1.7M times last year and spent an estimated $7.8M. All 4 brands take every click. Demand peaks in Apr–Jul–Aug–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
10.2%
Market size, estimated
$7.8Ma year
Peak month
September4.9× the quietest month
Top search term
purina pro plan sensitive skin and stomach lamb421K searches a year

02 · Price

A sale here is worth $46.11.

Listings sell for $46.11 on average, from $19.53 to $90.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $46.11 that is $231K to $277K a year per listing.

Average price
$46.11inside the $15 to $100 sweet spot
Price range
$19.53–$90.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$231K–$277K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Food. It carries 8,036 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Food
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
8,036per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Sensitive Stomach Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Brand 165%
  • Brand 233%
  • Brand 31%
  • Brand 41%

Demand

Sensitive Stomach Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug, Sep · busiest ÷ quietest = 4.9×

Search terms

Top Sensitive Stomach Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina pro plan sensitive skin and stomach lamb421K/yr
  • hills science diet dog food sensitive stomach257K/yr
  • science diet sensitive stomach dog food126K/yr
  • sensitive stomach dog food153K/yr
  • purina pro plan sensitive skin and stomach106K/yr
  • pro plan sensitive skin and stomach78K/yr
  • sensitive skin dog food57K/yr
  • proplan sensitive skin and stomach44K/yr
  • dog food sensitive stomach55K/yr
  • hypoallergenic dog food62K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Stomach Dog Food

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“One of my dogs was always itchy”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sensitive Stomach Dog Food questions

Answered from the same tracked data.