Sensitive Stomach Dog Food
MaybeShoppers spend an estimated $7.8M a year here. But the top 5 brands take 100% of clicks, so Sensitive Stomach Dog Food is a Maybe.
- Flapen Score
- 60 / 100Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 5160
- Market size
- $7.8M/yr1.7M searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 53 sellers
Flapen Score
Sensitive Stomach Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Sensitive Stomach Dog Food is stronger. Inside it, weaker.
Market
The Sensitive Stomach Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Sensitive Stomach Dog Food 1.7M times last year and spent an estimated $7.8M. All 4 brands take every click. Demand peaks in Apr–Jul–Aug–Sep. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $7.8Ma year
- Peak month
- September4.9× the quietest month
- Top search term
- purina pro plan sensitive skin and stomach lamb421K searches a year
02 · Price
A sale here is worth $46.11.
Listings sell for $46.11 on average, from $19.53 to $90.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $46.11 that is $231K to $277K a year per listing.
- Average price
- $46.11inside the $15 to $100 sweet spot
- Price range
- $19.53–$90.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $231K–$277K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Food. It carries 8,036 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Food
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 8,036per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Sensitive Stomach Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Pro Plan Sensitive Skin and Stomach Dog Food Dry Adult Salmon & Rice Formula Digestive Health - 30 lb. Bag
- Price
- $72.31
- Rating
- 4.6/5
- Reviews
- 24,589
- Age
- 10y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Dry Adult Salmon & Rice Formula Digestive Health - 16 lb. Bag
- Price
- $51.85
- Rating
- 4.6/5
- Reviews
- 4,637
- Age
- 10y ago

Hills Science Diet Adult Sensitive Stomach & Skin Dry Dog Food Chicken 30 lb. Bag
- Price
- $78.18
- Rating
- 4.7/5
- Reviews
- 20,063
- Age
- 21y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Small Breed Adult Salmon & Rice Formula - 4 lb. Bag
- Price
- $20.04
- Rating
- 4.7/5
- Reviews
- 4,292
- Age
- 2y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Dry Adult Salmon & Rice Formula Digestive Health - 40 lb. Bag
- Price
- $89.45
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack
- Price
- $45.95
- Rating
- 4.8/5
- Reviews
- 153
- Age
- 1y ago

Purina Pro Plan Sensitive Skin and Stomach Dry Dog Food Senior Adult 7 Plus Salmon and Rice Formula - 4 lb. Bag
- Price
- $20.18
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 4y ago

Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12
- Price
- $25.28
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago

Hills Science Diet Adult Sensitive Stomach & Skin Wet Dog Food Variety Pack Chicken & Vegetable Salmon & Vegetable 12.8 oz. Cans 12-Pack
- Price
- $46.78
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 6y ago

Purina Pro Plan Sensitive Skin and Sensitive Stomach Dog Food Lamb and Oat Meal Formula - 4 lb. Bag
- Price
- $20.26
- Rating
- 4.6/5
- Reviews
- 6,825
- Age
- 10y ago
Newest
by launch date
Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12
- Price
- $25.28
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago

Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack
- Price
- $45.95
- Rating
- 4.8/5
- Reviews
- 153
- Age
- 1y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Small Breed Adult Salmon & Rice Formula - 4 lb. Bag
- Price
- $20.04
- Rating
- 4.7/5
- Reviews
- 4,292
- Age
- 2y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Large Breed Salmon and Rice Formula - 34 lb. Bag
- Price
- $90.38
- Rating
- 4.6/5
- Reviews
- 3,798
- Age
- 2y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Wet Classic Pate Salmon and Rice Entre - (Pack of 12) 13 oz. Cans
- Price
- $38.41
- Rating
- 4.3/5
- Reviews
- 1,648
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
53
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
0%
- Purina Pro Plan65%
- Hill's Science Diet33%
- Purina ONE1%
- DIAMOND NATURALS1%
Demand
Sensitive Stomach Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Aug, Sep · busiest ÷ quietest = 4.9×
Search terms
Top Sensitive Stomach Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina pro plan sensitive skin and stomach lamb421K/yr
- hills science diet dog food sensitive stomach257K/yr
- science diet sensitive stomach dog food126K/yr
- sensitive stomach dog food153K/yr
- purina pro plan sensitive skin and stomach106K/yr
- pro plan sensitive skin and stomach78K/yr
- sensitive skin dog food57K/yr
- proplan sensitive skin and stomach44K/yr
- dog food sensitive stomach55K/yr
- hypoallergenic dog food62K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Stomach Dog Food
We read the reviews and the return reasons for every product selling here.
“One of my dogs was always itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Stomach Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









