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Sensitive Stomach Cat Food

Pass

Sensitive Stomach Cat Food scores 65 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +18.6% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$1.8M/yr605K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
41%top-5 click share · 9 brands · 85 sellers

Flapen Score

Sensitive Stomach Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Sensitive Stomach Cat Food is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Stomach Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Sensitive Stomach Cat Food 605K times last year and spent an estimated $1.8M. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
11.0%
Market size, estimated
$1.8Ma year
Peak month
August2.5× the quietest month
Top search term
sensitive stomach cat food150K searches a year

02 · Price

A sale here is worth $26.24.

Listings sell for $26.24 on average, from $6.61 to $62.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $26.24 that is $33K to $39K a year per listing.

Average price
$26.24inside the $15 to $100 sweet spot
Price range
$6.61–$62.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$33K–$39K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Food. It carries 6,560 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Food
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
6,560per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
95 months

Products

Top Sensitive Stomach Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

85

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

3%

  • Brand 134%
  • Brand 225%
  • Brand 317%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Sensitive Stomach Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Sensitive Stomach Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensitive stomach cat food150K/yr
  • hills science diet cat food sensitive stomach40K/yr
  • tastefuls dry cat food68K/yr
  • cat food sensitive stomach71K/yr
  • dry cat food sensitive stomach49K/yr
  • cat food for sensitive stomachs32K/yr
  • science diet cat food sensitive stomach20K/yr
  • sensitive cat food21K/yr
  • sensitive stomach dry cat food17K/yr
  • science diet sensitive stomach cat food17K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Stomach Cat Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“it didnt help his digestion”
A buyer, on “Indigestion”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sensitive Stomach Cat Food questions

Answered from the same tracked data.