Sensitive Dog Shampoo Hypoallergenic

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

10.3%

Market size, estimated

$67Ka year

Peak month

April1.3× the quietest month

Top search term

dog shampoo for dry flaky skin13K searches a year

Listings sell for $13.89 on average, from $6.74 to $23.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.89 that is $1K to $3K a year per listing.

Average price

$13.89under the $15 to $100 sweet spot

Price range

$6.74–$23.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Grooming. It carries 17,295 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Grooming

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

17,295per listing

Listings tracked

19

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months