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Sensitive Dog Shampoo Hypoallergenic

Fail

Shoppers spend an estimated $67K a year here, so Sensitive Dog Shampoo Hypoallergenic is a Fail.

Flapen Score
49
49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$67K/yr46K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 53 sellers

Flapen Score

Sensitive Dog Shampoo Hypoallergenic against its category

The dotted line is the Pet Supplies average. Past it, Sensitive Dog Shampoo Hypoallergenic is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Sensitive Dog Shampoo Hypoallergenic market on Amazon at a glance

Shoppers on Amazon United States searched for Sensitive Dog Shampoo Hypoallergenic 46K times last year and spent an estimated $67K. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.3%
Market size, estimated
$67Ka year
Peak month
April1.3× the quietest month
Top search term
dog shampoo for dry flaky skin13K searches a year

02 · Price

A sale here is worth $13.89.

Listings sell for $13.89 on average, from $6.74 to $23.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.89 that is $1K to $3K a year per listing.

Average price
$13.89under the $15 to $100 sweet spot
Price range
$6.74–$23.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Grooming. It carries 17,295 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Grooming
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
17,295per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Sensitive Dog Shampoo Hypoallergenic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

53

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

22%

  • Brand 130%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Sensitive Dog Shampoo Hypoallergenic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sensitive Dog Shampoo Hypoallergenic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog shampoo for dry flaky skin13K/yr
  • dog shampoo sensitive skin anti itch6K/yr
  • zesty paws shampoo6K/yr
  • puppy shampoo oatmeal4K/yr
  • oatmeal puppy shampoo5K/yr
  • puppy oatmeal shampoo4K/yr
  • oster dog shampoo4K/yr
  • sensitive dog shampoo hypoallergenic2K/yr
  • dog shampoo for dandruff dry itchy skin1K/yr
  • oster oatmeal dog shampoo2K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Dog Shampoo Hypoallergenic

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
33%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin Reaction”
A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Pet Supplies niches

FAQ

Common Sensitive Dog Shampoo Hypoallergenic questions

Answered from the same tracked data.