Senior Dog Food Small Breed

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

11.0%

Market size, estimated

$1.6Ma year

Peak month

March2.4× the quietest month

Top search term

blue buffalo senior dog food103K searches a year

Listings sell for $41.03 on average, from $15.81 to $83.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $41.03 that is $41K to $51K a year per listing.

Average price

$41.03inside the $15 to $100 sweet spot

Price range

$15.81–$83.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$41K–$51K

Returns

0.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Food. It carries 4,755 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#178in Food

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

4,755per listing

Listings tracked

27

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

109 months