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Selcon

Fail

The top 5 products take 96% of clicks, so Selcon is a Fail.

Flapen Score
34
34 / 100
Ranks 3,745 of 3,978 Pet Supplies niches · −17 vs the category median of 51
Market size
$37K/yr12K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
96%top-5 click share · 6 brands · 21 sellers

Flapen Score

Selcon against its category

The dotted line is the Pet Supplies average. Past it, Selcon is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selcon market on Amazon at a glance

Shoppers on Amazon United States searched for Selcon 12K times last year and spent an estimated $37K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
14.8%
Market size, estimated
$37Ka year
Peak month
January1.5× the quietest month
Top search term
selcon8K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $12.94 to $36.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $21.02 that is $11K to $16K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$12.94–$36.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Fish & Aquatic Pets. It carries 3,155 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#301in Fish & Aquatic Pets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,155per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 122 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
122 months

Products

Top Selcon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Selcon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Selcon

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
34%of negative reviews mention “Adhesion/Stickiness”
6.7%of orders come back
“Terrible Adhesion”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Selcon questions

Answered from the same tracked data.