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Scratch Pad Pro

Fail

The top 5 products take 98% of clicks, so Scratch Pad Pro is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$20K/yr18K searches / yr
90-day growth
+148.2%search demand this quarter
Competition
98%top-5 click share · 6 brands · 8 sellers

Flapen Score

Scratch Pad Pro against its category

The dotted line is the Pet Supplies average. Past it, Scratch Pad Pro is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Pad Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Scratch Pad Pro 18K times last year and spent an estimated $20K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +148.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+148.2%
Conversion, latest week
6.6%
Market size, estimated
$20Ka year
Peak month
August4.3× the quietest month
Top search term
cat laptop scratcher11K searches a year

02 · Price

A sale here is worth $16.32.

Listings sell for $16.32 on average, from $12.21 to $22.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $16.32 that is $2K to $4K a year per listing.

Average price
$16.32inside the $15 to $100 sweet spot
Price range
$12.21–$22.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #299 within Beds & Furniture. It carries 283 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
36.4%
Average rank
#299in Beds & Furniture
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
283per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scratch Pad Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 226%
  • Brand 316%
  • Brand 414%
  • Brand 54%
  • Brand 62%

Demand

Scratch Pad Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Scratch Pad Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat laptop scratcher11K/yr
  • laptop cat scratcher3K/yr
  • scratch pad pro for cats2K/yr
  • scratchpad pro866/yr
  • scratch pad pro991/yr
  • scratchpad pro laptop cats763/yr
  • scratch pad pro laptop for cats837/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Pad Pro

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Value For Money”
0.8%of orders come back
“could be cheaper”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scratch Pad Pro questions

Answered from the same tracked data.