scratch pad pro
Skip itA concentrated shelf (top 5 take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+148.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great282.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$12.21–$22.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 18K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad98%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, scratch pad pro is a $20K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
scratch pad pro market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 6.6%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 36.4%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Czoynife38%
- AIWEILUCK26%
- YOUXIFUN16%
- WHAT DO YOU MEME?14%
- Suck UK4%
- NICETHUMB2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +148.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.3×
Top scratch pad pro search terms
- cat laptop scratcher11K/yr
- laptop cat scratcher3K/yr
- scratch pad pro for cats2K/yr
- scratchpad pro866/yr
- scratch pad pro991/yr
- scratchpad pro laptop cats763/yr
- scratch pad pro laptop for cats837/yr
Top scratch pad pro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats
Czoynife$12.214.2★25 rev
Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad
AIWEILUCK$16.624.5★243 rev
YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad
YOUXIFUN$16.244.7★120 rev
ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable
WHAT DO YOU MEME?$16.754.6★412 rev
Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats
Suck UK$22.134.5★798 rev
Newest
by launch dateCzoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats
Czoynife$12.2125 rev
Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers
NICETHUMB$14.0098 rev
YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad
YOUXIFUN$16.24120 rev
Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad
AIWEILUCK$16.62243 rev
ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable
WHAT DO YOU MEME?$16.75412 rev
Trending
90-day click momentumCzoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats
Czoynife$12.214.2★
Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers
NICETHUMB$14.004.6★
Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats
Suck UK$22.134.5★
YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad
YOUXIFUN$16.244.7★
Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad
AIWEILUCK$16.624.5★
What buyers say about scratch pad pro
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“This is really well made”
“My cats enjoyed it”
“affordable”
“Real good size”
“Squeakers approved”
“And the design fit well in my nerdy house”
“This is a cute gift”
“it has decent durability”
“the assembly was super easy”
What buyers complain about
“could be cheaper”
“So tiny”
“he did tear it up”
“Poorly designed”
“It's nearly impossible to insert them without immediately ripping the toy”
“hard at work”
“Not the most sturdy one”
Top return reasons
Common questions
- Is scratch pad pro profitable to sell on Amazon United States?
- The niche generates $20K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the scratch pad pro niche?
- 6 brands and 8 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in scratch pad pro?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.8%.
- When does demand for scratch pad pro peak?
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the scratch pad pro niche?
- Listings span $12.21–$22.13; the average listing price is $16.32 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.