Is scoop away cat litter profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Launch it (59/100).

How competitive is the scoop away cat litter niche?

2 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scoop away cat litter?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.1%.

When does demand for scoop away cat litter peak?

Demand peaks in Feb–Mar–May–Jun; the busiest month runs 4.6× the quietest.

What does it cost to enter the scoop away cat litter niche?

Listings span $4.91–$57.22; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 45,215 reviews — the moat a new listing must climb.

scoop away cat litter

Launch it

A $2.8M/yr market growing +12.0% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible$2.8M

$2.8M/yr · 1.5M searches

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.91–$57.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad45,215.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scoop away cat litter is a $2.8M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Launch it — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

scoop away cat litter market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: $3.3M–$4.4M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 8.7%
Avg BSR: #96
Page quality: 0%
Prime: 68%
Sponsored: 68%
Out of stock: 0.3%
Avg brand age: 58 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

Fresh Step92%
Scoop Away8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 4.6×

Open Trend

Top scoop away cat litter search terms

fresh step cat litter747K/yr +16.8%8.1% conv.
fresh step137K/yr +29.7%7.7% conv.
cat litter fresh step112K/yr +22.5%7.2% conv.
scoop away cat litter141K/yr -27.9%6.5% conv.
fresh step clean paws cat litter44K/yr +2.6%11.0% conv.
fresh step litter45K/yr +14.3%6.2% conv.
fresh step clean paws29K/yr -2.5%6.8% conv.
scoop away24K/yr +50.2%5.2% conv.
cat litter scoop away25K/yr +11.8%6.6% conv.
fresh step kitty litter18K/yr +29.0%4.8% conv.

All search terms

Top scoop away cat litter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh Step Advanced Clean Paws Multi Cat Clumping Litter with Febreze Freshness Low Tracking 18.5 lb. Box Pack of 2

Fresh Step$31.724.6★15,101 rev

Fresh Step Heavy Duty Odor Block Advanced Multi Cat Clumping Litter with Febreze 17.5 lb (Package May Vary)

Fresh Step$16.284.7★20,707 rev

Fresh Step Advanced Odor Shield Light Weight Multi Cat Clumping Litter with Febreze Freshness Gain Scent Ammonia Block Technology 18.5 lb. Box Pack of 2

Fresh Step$30.714.6★141,304 rev

Fresh Step Odor Shield Multi Cat Clumping Cat Litter with Febreze Freshness Low Dust Odor Control with Ammonia Block Technology Compatible in Automatic Litter Boxes 14 lb.

Fresh Step$9.824.6★141,304 rev

Scoop Away Advanced Multi-Cat Clumping Cat Litter Meadow Fresh Scent Pack of 2 18.5 Pounds (Package May Vary)

Scoop Away$26.524.6★2,116 rev

Newest

by launch date

Fresh Step Advanced Odor Shield Light Weight Multi Cat Clumping Litter with Febreze Freshness Ammonia Block Technology 11.5 lb. Jug Pack of 2

Fresh Step$26.10440 rev

7mo ago

Fresh Step Clean Paws Multi Cat Clumping Litter with Febreze Freshness 22 lb (Package May Vary)

Fresh Step$17.1824 rev

9mo ago

Scoop Away Complete Performance Plus Clumping Cat Litter Fresh Scent 42 Pound

Scoop Away$57.225 rev

1y ago

Fresh Step Heavy Duty Odor Block Advanced Multi Cat Clumping Litter with Febreze 17.5 lb (Package May Vary)

Fresh Step$16.2820,707 rev

1y ago

Scoop Away Advanced Multi-Cat Clumping Cat Litter Meadow Fresh Scent Pack of 2 18.5 Pounds (Package May Vary)

Scoop Away$26.522,116 rev

2y ago

What buyers say about scoop away cat litter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Fresh scent”

Quality-Overall9%

“Excellent Product”

Value For Money8%

“fair price”

Ease Of Cleaning8%

“clean the litter box”

Ease Of Use6%

“Easy to use”

Pet Friendly6%

“My cats love it”

Weight Light3%

“Lightweight and easy to manage”

Advertised Vs Actual Product3%

“As advertised”

Freshness3%

“So fresh”

Durability2%

“Have used for years”

What buyers complain about

Smell29%

“Smell is unbearable”

Ease Of Cleaning9%

“It was a real mess”

Value For Money8%

“Too expensive”

Weight Heavy4%

“Box to heavy”

Size-Overall3%

“The box is small”

Quality-Overall3%

“Poor quality”

Allergies3%

“Allergic reaction”

Hard Feel2%

“I cant imagine how hard it is for the cats”

Advertised Vs Actual Product2%

“Looks nothing like the picture”

Adhesion/Stickiness2%

“The litter made a sticky mess”

Top return reasons

Leak-Proof20%

Smell19%

Value For Money16%

Advertised Vs Actual Product13%

Size-Overall6%

Functionality-Overall5%

Defective Material/Parts3%

Moist/Dry2%

Texture/Consistency-Overall2%

Weight Heavy2%

Common questions

Is scoop away cat litter profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Launch it (59/100).
How competitive is the scoop away cat litter niche?: 2 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scoop away cat litter?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.1%.
When does demand for scoop away cat litter peak?: Demand peaks in Feb–Mar–May–Jun; the busiest month runs 4.6× the quietest.
What does it cost to enter the scoop away cat litter niche?: Listings span $4.91–$57.22; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 45,215 reviews — the moat a new listing must climb.