Scooby Doo Collar

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+14.7%

Conversion, latest week

2.1%

Market size, estimated

$41Ka year

Peak month

October21.9× the quietest month

Top search term

scooby doo dog collar43K searches a year

Listings sell for $15.84 on average, from $3.97 to $29.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.84 that is $2K to $4K a year per listing.

Average price

$15.84inside the $15 to $100 sweet spot

Price range

$3.97–$29.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

6.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,471 within Apparel & Accessories. It carries 186 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#1,471in Apparel & Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

186per listing

Listings tracked

19

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months