scented puppy pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$10.79–$33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,577.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 41K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented puppy pads is a $75K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
scented puppy pads market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Hartz79%
- Amazon Basics15%
- Glad4%
- GREEN LIFESTYLE2%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -14.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
Top scented puppy pads search terms
- hartz pee pads for dogs9K/yr
- scented puppy pads10K/yr
- scented pee pads for dogs8K/yr
- puppy pads scented4K/yr
- hartz puppy pads3K/yr
- hartz dog pads3K/yr
- hartz home protection dog pads3K/yr
Top scented puppy pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hartz Home Protection Lavender Scented Odor Eliminating Dog Pads 50 Count
Hartz$17.344.4★31,833 rev
Hartz Home Protection Super Absorbent Odor Eliminating Lavender Scented No Leak Dog Pads XL 30 count
Hartz$17.484.4★8,695 rev
Amazon Basics Scented Dog and Puppy Potty Training Pee Pads 5-Layer Leak-Proof Super Absorbent with Quick-Dry Surface Regular Size 22 x 22 Inch Blue & White 100 Count
Amazon Basics$22.124.4★6,979 rev
Hartz Miracle Guard Dog and Puppy Dog Pads Max Absorbency 24 Hour Use Odor Eliminating Lavender Scented No Leaks Regular Size 25 Count
Hartz$12.724.7★451 rev
Hartz Home Protection Super Absorbent Odor Eliminating Lavender Scented No Leak Dog Pads XXL 40 count
Hartz$32.094.4★6,333 rev
Newest
by launch date
Glad for Pets Dual Action Freshness Activated Carbon Puppy Pads Fragrance Release Scented Odor Control 6-Layer Leak-Proof Pheromone Attractant 23 x 23 Inch 30 Count
Glad$12.6030 rev
Hartz Miracle Guard Dog and Puppy Dog Pads Max Absorbency 24 Hour Use Odor Eliminating Lavender Scented No Leaks Regular Size 25 Count
Hartz$12.72451 rev
GREEN LIFESTYLE Pee Pads - Super Absorbent & Leak-Proof Pee Pads for Dogs - Puppy Pads - Waterproof Dog Pads Dog Training Pads for Cats Rabbits (Pack of 80 - 22x22)
GREEN LIFESTYLE$23.7840,151 rev
Hartz Miracle Guard Dog and Puppy Dog Pads Max Absorbency 24 Hour Use Odor Eliminating No Leaks Regular Size 50 Count
Hartz$23.59569 rev
Amazon Basics Scented Dog and Puppy Potty Training Pee Pads 5-Layer Leak-Proof Super Absorbent with Quick-Dry Surface Regular Size 22 x 22 Inch Blue & White 100 Count
Amazon Basics$22.126,979 rev
Trending
90-day click momentum
Hartz Home Protection Super Absorbent Odor Eliminating Mountain Fresh Scented No Leak Dog Pads XXL 20 Count
Hartz$18.444.4★
Amazon Basics Scented Dog and Puppy Potty Training Pee Pads 5-Layer Leak-Proof Super Absorbent with Quick-Dry Surface Regular Size 22 x 22 Inch Blue & White 50 Count
Amazon Basics$10.794.4★
Hartz Home Protection Lavender Scented Odor Eliminating Dog Pads 50 Count
Hartz$17.344.4★
Hartz Home Protection Super Absorbent Odor Eliminating Lavender Scented No Leak Dog Pads XL 30 count
Hartz$17.484.4★
Hartz Home Protection Super Absorbent Odor Eliminating Lavender Scented No Leak Dog Pads XXL 40 count
Hartz$32.094.4★
What buyers say about scented puppy pads
What buyers praise and complain about, mined from review topics.What buyers love
“Smells nice”
“Great Absorbency”
“They do not leak”
“good quality”
“Great value”
“Great size”
“As advertised”
“super easy to clean”
“Durable & nice scent”
“This pee pad is thicker”
What buyers complain about
“Leak”
“Not absorbent at all”
“The pads feel thick”
“Pads are very small”
“Poor quality”
“does NOT absorb odors”
“They are not the cheapest”
“Doesn't work”
“it still felt wet on top”
“It was hard on package well never buy this again”
Top return reasons
Common questions
- Is scented puppy pads profitable to sell on Amazon United States?
- The niche generates $75K/yr across 13 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the scented puppy pads niche?
- 4 brands and 27 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scented puppy pads?
- Top complaints mined from reviews: Leak-Proof, Absorbency, Thickness. The return rate is 0.5%.
- When does demand for scented puppy pads peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the scented puppy pads niche?
- Listings span $10.79–$33.33; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 11,578 reviews — the moat a new listing must climb.