Is scat mat for cats profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Launch it (65/100).

How competitive is the scat mat for cats niche?

21 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in scat mat for cats?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Sharpness. The return rate is 3.9%.

When does demand for scat mat for cats peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the scat mat for cats niche?

Listings span $14.10–$68.39; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 1,597 reviews — the moat a new listing must climb.

scat mat for cats

Launch it

A $1.3M/yr market growing +1.4% this quarter with returns at 3.9% — clears our launch bar.

Avg price

Incredible$27.50

avg listing price — sweet spot $15–$100

Price range

Great$14.10–$68.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.3M

$1.3M/yr · 725K searches

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,596.63

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, scat mat for cats is a $1.3M/yr Amazon United States market (725K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Launch it — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

scat mat for cats market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 6.8%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

31%

Petfolio24%
PetSafe11%
SEERWAY10%
OCEANPAX10%
BYTEBAY8%
Aocoray7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top scat mat for cats search terms

scat mat for cats143K/yr -7.6%5.8% conv.
cat deterrent mat73K/yr +18.8%4.9% conv.
scat mats for dogs78K/yr -9.4%3.9% conv.
scat mat74K/yr +1.9%4.5% conv.
cat spikes57K/yr +12.7%5.7% conv.
cat scat mat50K/yr +14.5%6.1% conv.
cat deterrent spikes26K/yr +29.3%5.1% conv.
cat scat mat with spikes outdoor14K/yr +163.0%5.7% conv.
cat spike mat26K/yr +3.5%6.5% conv.
cat spikes for outside15K/yr +21.0%3.2% conv.

All search terms

Top scat mat for cats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petfolio 12 Pack Scat Mat for Cats - 16 x 13 Inch Cat Spike Mat with 1 Inch Spike is A Perfect Pet Training Mat Device for Cat Repellent Indoor & Outdoor to Deter Cats & Other Animals for All Seasons

Petfolio$19.364.0★2,246 rev

SEERWAY Scat Pet Shock Mat Indoor Safe Shock Training Pads for Dogs and Cats Electric Repellent Mat Keeps Pets Off Couch Sofa Counter Top 3 Training Modes 60x12 Rectangular Battery Operated

SEERWAY$29.084.0★3,616 rev

OCEANPAX 6.5ft Cat Scat Mat with Soft Spikes Humane Indoor/Outdoor Cat Deterrent Mat for Garden Countertops & Furniture 78 x 11 Plastic Repellent Strip

OCEANPAX$17.364.0★5,846 rev

Aocoray 8 Pack Cat Deterrent Outdoor/Indoor Scat Mat Pet Deterrent Training Mats Keep Cats/Dogs Away Plastic Mats with Spikes 12 Sq.ft 16 x 13 Inches

Aocoray$14.104.1★1,082 rev

PetSafe ScatMat Indoor Electric Training Mat for Cats & Dogs Sofa 60 x 12

PetSafe$54.324.3★3,824 rev

Newest

by launch date

StyEdEk 12 Pack 16 x 13 Inch Scat Mat for Cats Cat Repellent Mat with Spikes Pet Deterrent Training Mats for Outdoor & Indoor to Deter Cats & Other Animals

StyEdEk$16.4232 rev

5mo ago

MYZC 12 Pack Scat Mat for Cats Cat Repellent Mat with 13X16 inches Cat Spike Mat is A Perfect Pet Training Mat Kit for Indoor & Outdoor to Deterrent Cats & Other Animals for All Seasons

MZYC$18.4670 rev

8mo ago

DOGNESS Rechargeable Pet Shock Mat Version 2026A - 59x15

DOGNESS$38.16406 rev

9mo ago

Scat Shock Mat for Dogs and Cats Indoor Pet Shock Mats for Training Pets Electric Repellent Mat Keeps Dogs and Cats off Counter Couch and Sofa 3 Training Modes (60x 12 2 Pieces with Tester)

PAPARELA$58.7691 rev

1y ago

OCEANPAX Clear Scat Mat for Cats 10 Pack 16 x 13 Cat Deterrent Mats with 1 Spikes and 50 Stickers Cuttable Indoor Outdoor Pet Training Barrier for Sofa Countertop Windowsill and Garden

OCEANPAX$15.56369 rev

1y ago

What buyers say about scat mat for cats

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product13%

“As advertised”

Quality-Overall13%

“Quality product and easy to use”

Ease Of Use11%

“Ease of use”

Pet Friendly8%

“Cats love them”

Value For Money7%

“Good value”

Weight Light4%

“Lightweight and easy to use”

Escape Proof4%

“So good to have to keep our kitty away from dangerous areas”

Strength4%

“They're sturdy and stay in place”

Size-Overall4%

“The size was good”

Sharpness3%

“The spikes are sharp”

What buyers complain about

Functionality-Overall24%

“barely works”

Value For Money8%

“I wish they were a little less expensive”

Sharpness6%

“Spikes are too sharp”

Durability5%

“Literally Garbage - Stops Working After A Few Uses”

Quality-Overall5%

“Absolutely garbage”

Strength5%

“Flimsy”

Adhesion/Stickiness4%

“don't want adhesive on it”

Thickness3%

“Thin plastic,”

Hard Feel3%

“They are tough”

Escape Proof2%

“doesnt work as my cat just jumped right on the counter as if it didnt bother him”

Top return reasons

Functionality-Overall23%

Sharpness12%

Size-Overall11%

Advertised Vs Actual Product9%

Escape Proof7%

Material Quality5%

Defective Material/Parts5%