Scat Mat for Cats

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

725K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

6.8%

Market size, estimated

$1.3Ma year

Peak month

December1.6× the quietest month

Top search term

scat mat for cats143K searches a year

Listings sell for $27.50 on average, from $14.10 to $68.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $27.50 that is $41K to $55K a year per listing.

Average price

$27.50inside the $15 to $100 sweet spot

Price range

$14.10–$68.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$41K–$55K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Educational Repellents. It carries 1,597 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Educational Repellents

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

1,597per listing

Listings tracked

30

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months