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Salty Shrimp

Fail

The top 5 brands take 97% of clicks, so Salty Shrimp is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$83K/yr33K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
74%top-5 click share · 6 brands · 16 sellers

Flapen Score

Salty Shrimp against its category

The dotted line is the Pet Supplies average. Past it, Salty Shrimp is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salty Shrimp market on Amazon at a glance

Shoppers on Amazon United States searched for Salty Shrimp 33K times last year and spent an estimated $83K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
12.9%
Market size, estimated
$83Ka year
Peak month
January6.6× the quietest month
Top search term
salty shrimp gh/kh11K searches a year

02 · Price

A sale here is worth $19.64.

Listings sell for $19.64 on average, from $4.89 to $75.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.64 that is $5K to $10K a year per listing.

Average price
$19.64inside the $15 to $100 sweet spot
Price range
$4.89–$75.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #302 within Fish & Aquatic Pets. It carries 662 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#302in Fish & Aquatic Pets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
662per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Salty Shrimp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 54%
  • Brand 63%

Demand

Salty Shrimp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.6×

Search terms

Top Salty Shrimp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salty shrimp gh/kh11K/yr
  • shrimp minerals8K/yr
  • salty shrimp6K/yr
  • shrimp minerals for aquarium5K/yr
  • saltyshrimp shrimp mineral gh/kh+2K/yr

Reviews and returns

What reviews say buyers love and hate about Salty Shrimp

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salty Shrimp questions

Answered from the same tracked data.