Skip to content

Saltwater Aquarium

Fail

The top 5 brands take 96% of clicks, so Saltwater Aquarium is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$739K/yr246K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
78%top-5 click share · 7 brands · 27 sellers

Flapen Score

Saltwater Aquarium against its category

The dotted line is the Pet Supplies average. Past it, Saltwater Aquarium is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saltwater Aquarium market on Amazon at a glance

Shoppers on Amazon United States searched for Saltwater Aquarium 246K times last year and spent an estimated $739K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $739K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
8.7%
Market size, estimated
$739Ka year
Peak month
July1.5× the quietest month
Top search term
instant ocean52K searches a year

02 · Price

A sale here is worth $34.58.

Listings sell for $34.58 on average, from $8.94 to $75.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $34.58 that is $52K to $69K a year per listing.

Average price
$34.58inside the $15 to $100 sweet spot
Price range
$8.94–$75.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$52K–$69K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #106 within Fish & Aquatic Pets. It carries 5,514 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
6.4%
Average rank
#106in Fish & Aquatic Pets
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,514per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Saltwater Aquarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

27

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 184%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Saltwater Aquarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Saltwater Aquarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant ocean52K/yr
  • reef salt37K/yr
  • instant ocean sea salt27K/yr
  • marine salt17K/yr
  • reef crystals17K/yr
  • marine salt for aquarium11K/yr
  • reef salt for aquarium6K/yr
  • aquarium salt for saltwater tank11K/yr
  • instant ocean reef crystals10K/yr
  • salt for aquarium9K/yr

Reviews and returns

What reviews say buyers love and hate about Saltwater Aquarium

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.7%of orders come back
“cheaper on here than at Petco”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Saltwater Aquarium questions

Answered from the same tracked data.