Saltwater Aquarium
FailThe top 5 brands take 96% of clicks, so Saltwater Aquarium is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $739K/yr246K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 27 sellers
Flapen Score
Saltwater Aquarium against its category
The dotted line is the Pet Supplies average. Past it, Saltwater Aquarium is stronger. Inside it, weaker.
Market
The Saltwater Aquarium market on Amazon at a glance
Shoppers on Amazon United States searched for Saltwater Aquarium 246K times last year and spent an estimated $739K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $739K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $739Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- instant ocean52K searches a year
02 · Price
A sale here is worth $34.58.
Listings sell for $34.58 on average, from $8.94 to $75.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $34.58 that is $52K to $69K a year per listing.
- Average price
- $34.58inside the $15 to $100 sweet spot
- Price range
- $8.94–$75.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #106 within Fish & Aquatic Pets. It carries 5,514 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 6.4%
- Average rank
- #106in Fish & Aquatic Pets
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 5,514per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Saltwater Aquarium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
27
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Brand 184%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Saltwater Aquarium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Saltwater Aquarium search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant ocean52K/yr
- reef salt37K/yr
- instant ocean sea salt27K/yr
- marine salt17K/yr
- reef crystals17K/yr
- marine salt for aquarium11K/yr
- reef salt for aquarium6K/yr
- aquarium salt for saltwater tank11K/yr
- instant ocean reef crystals10K/yr
- salt for aquarium9K/yr
Reviews and returns
What reviews say buyers love and hate about Saltwater Aquarium
We read the reviews and the return reasons for every product selling here.
“cheaper on here than at Petco”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saltwater Aquarium questions
Answered from the same tracked data.









