Salt Lick
PassSalt Lick scores 66 out of 100, a Pass. Shoppers spend an estimated $556K a year here, search demand grew +36.4% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 5166
- Market size
- $556K/yr294K searches / yr
- 90-day growth
- +36.4%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 36 sellers
Flapen Score
Salt Lick against its category
The dotted line is the Pet Supplies average. Past it, Salt Lick is stronger. Inside it, weaker.
Market
The Salt Lick market on Amazon at a glance
Shoppers on Amazon United States searched for Salt Lick 294K times last year and spent an estimated $556K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- +36.4%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $556Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- salt block for deer42K searches a year
02 · Price
A sale here is worth $19.18.
Listings sell for $19.18 on average, from $6.54 to $56.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $19.18 that is $24K to $29K a year per listing.
- Average price
- $19.18inside the $15 to $100 sweet spot
- Price range
- $6.54–$56.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $24K–$29K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #59 within Horses. It carries 1,121 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #59in Horses
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,121per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Salt Lick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
36
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- Brand 122%
- Brand 218%
- Brand 316%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Salt Lick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Salt Lick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt block for deer42K/yr
- salt lick46K/yr
- salt lick deer37K/yr
- deer salt lick block27K/yr
- salt block for horses20K/yr
- salt lick for horses17K/yr
- horse salt lick13K/yr
- deer salt lick12K/yr
- horse salt block10K/yr
- deer lick10K/yr
Reviews and returns
What reviews say buyers love and hate about Salt Lick
We read the reviews and the return reasons for every product selling here.
“Way bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt Lick questions
Answered from the same tracked data.









