Is Salmon Pate Cat Food profitable to sell on Amazon United States?

Flapen scores Salmon Pate Cat Food 42 out of 100 on Amazon United States, a Fail. Shoppers spend $197K a year across 17 tracked products. Search demand grew -6.8% in the last 90 days.

How competitive is the Salmon Pate Cat Food niche on Amazon United States?

4 brands and 71 sellers compete in Salmon Pate Cat Food on Amazon United States. The top 5 Salmon Pate Cat Food products take 75% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Salmon Pate Cat Food?

Salmon Pate Cat Food buyers on Amazon United States complain most about Smell, Indigestion, and Flavor. An estimated 0.0% of orders come back.

When does demand for Salmon Pate Cat Food peak?

Search demand for Salmon Pate Cat Food on Amazon United States peaks in Apr–Jul–Aug, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Salmon Pate Cat Food niche?

Salmon Pate Cat Food sells for $19.25 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $1.17 to $27.52. The average product has 6,034 reviews, the count a new listing must catch up to.

Salmon Pate Cat Food

Fail

The top 5 brands take 100% of clicks, so Salmon Pate Cat Food is a Fail.

Flapen Score: 42
42 / 100Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size: $197K/yr61K searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 75%top-5 click share · 4 brands · 71 sellers

Flapen Score

Salmon Pate Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Salmon Pate Cat Food is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Salmon Pate Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Salmon Pate Cat Food 61K times last year and spent an estimated $197K. All 4 brands take every click. Demand peaks in Apr–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 16.7%
Market size, estimated: $197Ka year
Peak month: April1.6× the quietest month
Top search term: fancy feast salmon pate13K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $1.17 to $27.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $19.25 that is $14K to $19K a year per listing.

Average price: $19.25inside the $15 to $100 sweet spot
Price range: $1.17–$27.52
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: $14K–$19K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Food. It carries 6,034 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 41%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #118in Food
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 6,034per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 86 months

Products

Top Salmon Pate Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Brand 134%
Brand 233%
Brand 331%
Brand 42%
Open — no brand owns it (0%)

Demand

Salmon Pate Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Salmon Pate Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fancy feast salmon pate13K/yr -16.1%22.0% conv.
sheba salmon pate8K/yr +12.3%18.4% conv.
salmon pate cat food6K/yr +32.2%5.2% conv.
friskies salmon pate7K/yr -12.3%22.4% conv.
salmon pate5K/yr +12.3%6.7% conv.
salmon pate cat food wet5K/yr -25.6%16.0% conv.
sheba pate salmon3K/yr +21.9%19.6% conv.
sheba pate cat food salmon4K/yr -15.4%15.6% conv.
fancy feast pate salmon4K/yr -44.1%17.4% conv.
friskies wet cat food salmon3K/yr -13.8%14.2% conv.

Reviews and returns

What reviews say buyers love and hate about Salmon Pate Cat Food

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”

22%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“it smelled like a dead animal was inside”

A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Salmon Pate Cat Food questions

Answered from the same tracked data.

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