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Salmon Oil for Dogs

Maybe

Shoppers spend an estimated $10.2M a year here. But the average product has 14,748 reviews to catch up to, so Salmon Oil for Dogs is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size
$10.2M/yr3.5M searches / yr
90-day growth
-3.9%search demand this quarter
Competition
61%top-5 click share · 16 brands · 507 sellers

Flapen Score

Salmon Oil for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Salmon Oil for Dogs is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Oil for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Salmon Oil for Dogs 3.5M times last year and spent an estimated $10.2M. The top 5 brands take 79% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.2M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
11.3%
Market size, estimated
$10.2Ma year
Peak month
January1.3× the quietest month
Top search term
salmon oil for dogs1.0M searches a year

02 · Price

A sale here is worth $25.47.

Listings sell for $25.47 on average, from $9.29 to $49.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $25.47 that is $509K to $637K a year per listing.

Average price
$25.47inside the $15 to $100 sweet spot
Price range
$9.29–$49.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
$509K–$637K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Health Supplies. It carries 14,748 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Health Supplies
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
14,748per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Salmon Oil for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

507

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

17%

  • Brand 128%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Salmon Oil for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salmon Oil for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salmon oil for dogs1.0M/yr
  • fish oil for dogs784K/yr
  • omega 3 for dogs420K/yr
  • salmon oil278K/yr
  • dog fish oil167K/yr
  • omega 3 fish oil for dogs158K/yr
  • dog salmon oil89K/yr
  • wild alaskan salmon oil for dogs74K/yr
  • omega oil for dogs73K/yr
  • dog fish oil supplements75K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Oil for Dogs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“red itchy skin in general”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salmon Oil for Dogs questions

Answered from the same tracked data.