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53

salmon jerky for dogs

Worth a look

Shows low returns (0.0%), but a small market ($89K/yr) keeps it on the watch list.

Market size 22Growth 32Conversion 91Competition 56Returns 100Price range 70Avg price 71Brand share 34Review moat 70Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.54

avg listing price — sweet spot $15–$100

Review moat

Good715.63

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.87–$36.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, salmon jerky for dogs is a $89K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

salmon jerky for dogs market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$87K–$116K
units × avg price
Launch success
1 of 1 new (360d)
Conversion rate
11.1%
Avg BSR
#435
Page quality
0%
Prime
100%
Sponsored
37%
Out of stock
1.9%
Avg brand age
78 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

69

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

12%

  • Carolina Prime Pet42%
  • Waggin' Train30%
  • Blue Ridge Naturals5%
  • Trader Joe's5%
  • Jinx4%
  • Smart Cookie3%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +5.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Top salmon jerky for dogs search terms

  • salmon jerky dog treats14K/yr
  • carolina prime dog treats10K/yr
  • salmon jerky for dogs19K/yr
  • carolina prime pet7K/yr
  • carolina prime sweet potato dog treats3K/yr
  • dog salmon jerky3K/yr
All search terms

Top salmon jerky for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

What buyers say about salmon jerky for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly44%

“Happy dog”

Taste-Overall10%

“Must taste good”

Quality-Overall5%

“Good quality, and clean ingredients”

Smell5%

“they smell wonderful to our dogs”

Value For Money4%

“Worth every penny”

Ease Of Chewing/Swallowing3%

“The perfect healthy chew”

Soft Feel3%

“soft enough for him to gum”

Ingredients-Overall3%

“The ingredients seem good”

Flavor3%

“Dog loves the flavor”

Size-Overall2%

“the size of each piece is fairly consistent”

What buyers complain about

Smell15%

“Smelled fishy”

Value For Money7%

“A little pricey”

Allergies7%

“they are both allergic to chicken”

Hard Feel5%

“They are not soft”

Ingredients-Overall5%

“The ingredient list is short”

Moist/Dry5%

“Dry as a bone”

Size-Overall4%

“They are larger than I give as a reward when training”

Flavor3%

“Thought was just a different flavor”

Indigestion3%

“my Great Pyranis got bloody diarrhea from one treat”

Taste-Overall3%

“Taste bad”

Top return reasons

Smell35%
Size-Overall20%
Ingredients-Overall15%
Advertised Vs Actual Product10%
Moist/Dry8%
Color5%
Hard Feel5%
Quality-Overall3%

Common questions

Is salmon jerky for dogs profitable to sell on Amazon United States?
The niche generates $89K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the salmon jerky for dogs niche?
12 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in salmon jerky for dogs?
Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.0%.
When does demand for salmon jerky for dogs peak?
Demand peaks in Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the salmon jerky for dogs niche?
Listings span $5.87–$36.39; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.