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51

salmon cat treats

Worth a look

Shows low returns (0.0%), but soft demand (-11.2% this quarter) keeps it on the watch list.

Market size 41Growth 19Conversion 96Competition 45Returns 100Price range 50Avg price 54Brand share 34Review moat 34Quality gap 52

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.47

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.91–$26.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$214K

$214K/yr · 129K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,146.96

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, salmon cat treats is a $214K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

salmon cat treats market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
$249K–$312K
units × avg price
Launch success
3 of 3 new (360d)
Conversion rate
13.3%
Avg BSR
#130
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
3.3%
Avg brand age
63 months
Avg seller age
127 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

55

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

12%

  • Whole Life Pet Products48%
  • Vital Essentials17%
  • Temptations11%
  • Life Essentials by Cat-Man-Doo5%
  • Chef Kitty3%
  • Just Try3%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -11.2% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 2.2×

Top salmon cat treats search terms

  • salmon cat treats25K/yr
  • freeze dried salmon cat treats25K/yr
  • whole life cat treats19K/yr
  • salmon treats for cats8K/yr
  • whole life freeze dried cat treats4K/yr
  • cat treats salmon12K/yr
  • cat salmon treats5K/yr
  • freeze dried salmon for cats5K/yr
  • dried salmon cat treats4K/yr
  • salmon for cats4K/yr
All search terms

Top salmon cat treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$43K30%$64K40%$86K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about salmon cat treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly47%

“Cat Approved”

Taste-Overall10%

“GREAT TREATS FOR YOUR CAT”

Quality-Overall7%

“Excellent product”

Ingredients-Overall5%

“Super clean ingredients”

Value For Money4%

“Decent price”

Smell3%

“It smells so yummy too”

Flavor3%

“Nice flavors for cat”

Size-Overall3%

“Theyre the perfect size”

Fun/Entertainment Experience1%

“Great snack for kitty”

Ease Of Chewing/Swallowing1%

“crunchy than chewy”

What buyers complain about

Value For Money17%

“not for the price”

Smell15%

“Smells rancid”

Size-Overall8%

“Too big”

Hard Feel5%

“Hard as a rock”

Moist/Dry5%

“it seems very dry and flaky”

Taste-Overall4%

“Cats wont even taste it”

Ease Of Chewing/Swallowing4%

“The bag is not chew proof”

Quality-Overall3%

“Not the best”

Indigestion3%

“this batch made my boy vomit every time he ate a piece of shrimp I had to throw it away after the third day straight”

Flavor3%

“it just said salmon flavor way down in the middle of the ingredients list”

Top return reasons

Smell17%
Value For Money13%
Size-Overall10%
Ingredients-Overall10%
Ease Of Chewing/Swallowing8%
Hard Feel8%
Stale/Rotten/Spoiled5%
Quality-Overall5%
Taste-Overall4%
Flavor3%

Common questions

Is salmon cat treats profitable to sell on Amazon United States?
The niche generates $214K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the salmon cat treats niche?
12 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in salmon cat treats?
Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
When does demand for salmon cat treats peak?
Demand peaks in Feb–Mar–May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the salmon cat treats niche?
Listings span $3.91–$26.20; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 3,147 reviews — the moat a new listing must climb.