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Salmon Cat Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Salmon Cat Food is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$326K/yr110K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
38%top-5 click share · 12 brands · 142 sellers

Flapen Score

Salmon Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Salmon Cat Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Salmon Cat Food 110K times last year and spent an estimated $326K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
14.5%
Market size, estimated
$326Ka year
Peak month
October4.4× the quietest month
Top search term
fancy feast salmon19K searches a year

02 · Price

A sale here is worth $20.51.

Listings sell for $20.51 on average, from $1.23 to $38.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.51 that is $5K to $10K a year per listing.

Average price
$20.51inside the $15 to $100 sweet spot
Price range
$1.23–$38.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Food. It carries 5,730 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Food
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,730per listing
Listings tracked
46

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
105 months

Products

Top Salmon Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

142

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

6%

  • Brand 135%
  • Brand 229%
  • Brand 324%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Salmon Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Salmon Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fancy feast salmon19K/yr
  • salmon dry cat food10K/yr
  • iams salmon cat food7K/yr
  • salmon wet cat food13K/yr
  • sheba salmon6K/yr
  • sheba salmon cuts in gravy6K/yr
  • salmon cat food wet7K/yr
  • iams cat food salmon4K/yr
  • salmon cat food dry5K/yr
  • wet cat food salmon5K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Cat Food

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells fishy obviously”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salmon Cat Food questions

Answered from the same tracked data.