Ruffland Dog Kennel
FailBuyers convert on only 0.1% of searches, so Ruffland Dog Kennel is a Fail.
- Flapen Score
- 36 / 100Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 5136
- Market size
- $103K/yr224K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 18 sellers
Flapen Score
Ruffland Dog Kennel against its category
The dotted line is the Pet Supplies average. Past it, Ruffland Dog Kennel is stronger. Inside it, weaker.
Market
The Ruffland Dog Kennel market on Amazon at a glance
Shoppers on Amazon United States searched for Ruffland Dog Kennel 224K times last year and spent an estimated $103K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $103Ka year
- Top search term
- ruffland dog kennel66K searches a year
02 · Price
A sale here is worth $352.91.
Listings sell for $352.91 on average, from $14.95 to $693.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $352.91 that is $0 to $35K a year per listing.
- Average price
- $352.91above the $15 to $100 sweet spot
- Price range
- $14.95–$693.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$35K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #165 within Crates, Houses & Pens. It carries 78 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 36%
- Out of stock, average day
- 3.2%
- Average rank
- #165in Crates, Houses & Pens
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 78per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Ruffland Dog Kennel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dakota 283 Canine Rough and Tough Economy Dog Crate Olive - L
- Price
- $355.96
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago

Gunner G1 Small Dog Kennel Double Wall Rotomolded Travel Crate 5 Star Crash Tested Pet Carrier Tan
- Price
- $532.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Ruff Land Kennel - Millstone - Mid-Size
- Price
- $287.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Mammoth Guardian Dog Kennel 36 Heavy Duty Travel & Outdoor Crate for Puppies Small Medium & Large Dogs Secure 3 Bolt Lock Adventure Ready for Hunting Camping & Offroad Desert Sand Tan
- Price
- $272.23
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

Dakota 283 Crate - Canine Rough and Tough Economy Kennel (Orange Intermediate)
- Price
- $321.66
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
Gunner G1 Small Dog Kennel Double Wall Rotomolded Travel Crate 5 Star Crash Tested Pet Carrier Tan
- Price
- $532.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Ruff Land Kennel - Millstone - Mid-Size
- Price
- $287.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Gunner G1 Small Dog Kennel Double Wall Rotomolded Travel Crate 5 Star Crash Tested Pet Carrier Ducks Unlimited Blue
- Price
- $596.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Ruff Land Kennel Millstone Single Door- Intermediate
- Price
- $336.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Snagle Paw Portable Dog Crate for Car Travel Collapsible Large Dog Travel Crate with Metal Frame & 3-Door Mesh Windows Secures in Trunk/Backseat Soft-Sided Kennel Carrier for Medium Large Dogs-XL
- Price
- $128.33
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 7mo ago
Newest
by launch date
Gunner G1 Small Dog Kennel Double Wall Rotomolded Travel Crate 5 Star Crash Tested Pet Carrier Ducks Unlimited Blue
- Price
- $596.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Snagle Paw Portable Dog Crate for Car Travel Collapsible Large Dog Travel Crate with Metal Frame & 3-Door Mesh Windows Secures in Trunk/Backseat Soft-Sided Kennel Carrier for Medium Large Dogs-XL
- Price
- $128.33
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 7mo ago

Mammoth Guardian Dog Kennel 36 Heavy Duty Travel & Outdoor Crate for Puppies Small Medium & Large Dogs Secure 3 Bolt Lock Adventure Ready for Hunting Camping & Offroad Desert Sand Tan
- Price
- $272.23
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

Mammoth Guardian Dog Kennel 36 Heavy Duty Travel & Outdoor Crate for Puppies Small Medium & Large Dogs Secure 3 Bolt Lock Adventure Ready for Hunting Camping & Offroad Gunmetal Gray
- Price
- $276.07
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

Mammoth Guardian Dog Kennel 36 Heavy Duty Travel & Outdoor Crate for Puppies Small Medium & Large Dogs Secure 3 Bolt Lock Adventure Ready for Hunting Camping & Offroad Lagoon Blue Kennel
- Price
- $277.21
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
18
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
5%
- dakota28341%
- GUNNER18%
- Mammoth Pet Products15%
- Ruff Land Performance14%
- Lucky Duck5%
- Impact Dog Crates2%
- Open — no brand owns it (3 brands, 5%)
Demand
Ruffland Dog Kennel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked
Search terms
Top Ruffland Dog Kennel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ruffland dog kennel66K/yr
- gunner dog kennel33K/yr
- ruffland kennel19K/yr
- ruffland15K/yr
- gunner kennel17K/yr
- ruff land kennels18K/yr
- dakota kennel7K/yr
- gunner kennels7K/yr
- ruff land dog kennel4K/yr
- ruffland dog crate4K/yr
Reviews and returns
What reviews say buyers love and hate about Ruffland Dog Kennel
We read the reviews and the return reasons for every product selling here.
“Its too big for my dog”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ruffland Dog Kennel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









